今年2月我就聽到風(fēng)聲說蘋果新款iPhone可能定價(jià)1000美元，甚至更高。當(dāng)時(shí)美國商業(yè)雜志《快公司》的高級(jí)撰稿人馬克·蘇利文援引匿名人士消息稱，十周年特別版iPhone或?qū)⑼瞥鲂鹿δ?，售價(jià)“很可能超過1000美元?！?

當(dāng)時(shí)看來這條消息還有些離譜。但后來幾個(gè)月，新一代iPhone可能出高配版的可能性越來越大。蘇利文報(bào)道的不少內(nèi)容都和凱基證券分析師郭明池的預(yù)測(cè)一致。郭明池對(duì)蘋果的動(dòng)向一直摸得很準(zhǔn)。早在去年11月，郭明池就爆料稱今年蘋果將推出三款新iPhone，其中一款將配備高級(jí)的OLED屏幕（OLED顯示技術(shù)與傳統(tǒng)的LCD顯示方式不同，無需背光燈，更輕更薄，可視角度更大，并且更加省電——譯注）。

如今，距離預(yù)計(jì)發(fā)布新iPhone的時(shí)間只有幾個(gè)月了，蘋果將推出高價(jià)特別版iPhone的消息也越傳越兇。

有人認(rèn)為這步棋走錯(cuò)了。瑞穗證券的蘋果分析師阿沛·蘭巴擔(dān)心，今年只有頂配版iPhone才有最高級(jí)的新功能，比如OLED屏幕，因此買不起高價(jià)iPhone的消費(fèi)者根本不會(huì)選擇升級(jí)，他們希望明年蘋果在更便宜的iPhone型號(hào)上升級(jí)新功能。

“近期一些升級(jí)活動(dòng)可能都在淘汰老舊設(shè)備的硬件，但只要消費(fèi)者想辦法適應(yīng)，還是能將手上的老款多用一陣子，直到OLED顯示屏和其他新增功能的價(jià)格更加親民?！碧m巴在報(bào)告中寫道，“因此，和此前發(fā)布的產(chǎn)品相比，這次的產(chǎn)品周期可能會(huì)延長?！?

也有人認(rèn)為，蘋果可以借機(jī)搶占更多高端市場(chǎng)份額?？萍紭I(yè)專欄作者約翰·古魯伯在個(gè)人網(wǎng)站Daringfireball.net上指出，同iPad和Mac電腦產(chǎn)品線一樣，蘋果在iPhone產(chǎn)品線中增加一個(gè)高端的“Pro”型號(hào)非常適合。尤其今年蘋果可能沒有足夠貨源給所有iPhone換上OLED屏幕，優(yōu)先高端型號(hào)也很正常。

“本田和豐田各自打造高端產(chǎn)品線謳歌和雷克薩斯也是同樣道理，那樣一來，兩家車企既可以豐富高端汽車品牌，又不會(huì)損害既有暢銷車型雅閣和凱美瑞的人氣和品牌價(jià)值。同理，為了有史以來最暢銷，可能也是唯一一個(gè)爆款產(chǎn)品iPhone，蘋果另辟高端品類也是有意義的?！备耵敳@樣認(rèn)為。

我還沒想清楚。你們?cè)趺纯?？你是?huì)去買高配iPhone，推遲等到明年再買，還是選擇市面上谷歌安卓系統(tǒng)的高端新款手機(jī)？（財(cái)富中文網(wǎng)）

譯者；Pessy

審校：夏林

It was back in February that I first caught wind of the idea that Apple might decide to price a new model of the iPhone at $1,000 or more. Mark Sullivan's anonymously-sourced piece in Fast Company said a special 10th anniversary edition of the iconic smartphone would have special features and a price tag "very likely north of $1,000."

It seemed a little preposterous at the time, but in the ensuing months, the idea of a even-more-expensive iPhone has gained credibility. And much of Sullivan's reporting was consistent with the forecast from KGI Securities analyst Ming-Chi Kuo, he of the most accurate Apple rumor track record, from way back in November that Apple was prepping three new models for 2017 including one with a fancy OLED screen.

Now, with the expected launch of the new phones just a few months away, chatter about the high-priced special edition has exploded.

Some think it's a mistake. Apple analyst Abhey Lamba at Mizuho Securities, worries that because Apple will be including the best new features, like the OLED screen, only on the top 2017 model, customers who can't afford it won't upgrade at all, hoping the cool features will trickle down to cheaper models in 2018.

"While some near-term upgrade activity may be associated with failing hardware of aged devices, customers with the flexibility to extend the life of their devices may choose to do so until OLED panel and incremental functionality are more widely available," Lamba writes. "As a result, the product cycle could end up being more prolonged this time around versus prior launches."

But others see an opening for Apple to capture more revenue by moving up market. Tech columnist John Gruber of the web site Daringfireball.net, says it's fitting for Apple to add a deluxe "Pro" model to the iPhone line as it has done with iPads and Mac computers, especially because the company probably can't source enough of the OLED screens this year to include them on every phone.

"In the same way it made sense for Honda and Toyota to create their Acura and Lexus divisions to sell higher-end cars without eroding the value or popularity of their best-selling Accords and Camrys, it makes sense for Apple to create a premium tier for the iPhone, the best-selling product the company has ever made and likely will ever make," Gruber says.

I'm on the fence. What do you think? Will you go for the top-end iPhone? Delay a purchase until next year? Maybe opt for one of the top new Google Android phones already out instead?