投資者和特斯拉的粉絲們終于松了口氣。

首席執(zhí)行官埃隆·馬斯克于周日發(fā)布了備受期待的中端市場(chǎng)轎車——3.5萬美元的特斯拉Model 3，并宣稱將于7月28日向首批車主交貨。該日期符合與公司此前的預(yù)期，盡管公司在Model X SUV車型上出現(xiàn)了交貨延遲和產(chǎn)能問題。

馬斯克周日還在Twitter上稱，Model 3提前兩周達(dá)到了監(jiān)管方的量產(chǎn)標(biāo)準(zhǔn)。到目前為止，新車的發(fā)布帶動(dòng)特斯拉股票上漲了2個(gè)百分點(diǎn)。

Model 3的發(fā)布是特斯拉首個(gè)擴(kuò)大其消費(fèi)群體的主要舉措。以下是關(guān)于該車型的具體信息。

特斯拉 Model 3的價(jià)格低于以前的車型

特斯拉Model 3起步價(jià)格為3.5萬美元，比此前的車型低不少。

Model S的起步價(jià)格為6.8萬美元，Model X為8.25萬美元。然而，Model 3車型3.5萬美元的價(jià)格意味著此車不會(huì)以花哨的功能為賣點(diǎn)。馬斯克預(yù)計(jì)，Model 3的平均售價(jià)接近4.2萬美元。

盡管如此，買家實(shí)際上可能愿意花更多的錢來購買Model 3。Model3tracker.com最近對(duì)1萬名特斯拉粉絲的調(diào)查顯示，買家為Model 3準(zhǔn)備的平均購置費(fèi)用達(dá)到了50,176美元。然而，一些買家可享受州或聯(lián)邦的替代能源車輛鼓勵(lì)補(bǔ)貼。

已經(jīng)積壓了一大批訂單

特斯拉2016年5月最新的數(shù)據(jù)顯示，約37.3萬人有意購買Model 3。我們看到，特斯拉2016年的產(chǎn)能為8.4萬輛。這可能意味著那些下定單（預(yù)定首次于2016年年中開始）較晚的人可能得等到2018年年中或更晚才能拿到新車。對(duì)于所有人來說，誰能夠最先拿到車仍是一個(gè)未知數(shù)。在過去，特斯拉曾表示，其加州客戶和現(xiàn)有的特斯拉所有者可能會(huì)享有優(yōu)先權(quán)。馬斯克充分意識(shí)到了Model 3的訂單數(shù)量。這也是馬斯克為什么重新更換生產(chǎn)線，并取消某些傳統(tǒng)汽車生產(chǎn)步驟的部分原因。馬斯克表示，公司計(jì)劃在7月底交付30輛車，并在下個(gè)月將這一數(shù)字增至100。馬斯克在Twitter上寫道，到9月，公司計(jì)劃交付1500輛新車，12月交付2萬輛。

公司計(jì)劃在2018年生產(chǎn)50萬輛車。

特斯拉Model 3是Model S的廉價(jià)版

馬斯克曾將特斯拉Model 3描述為“更緊湊、更便宜的Model S，其最大行駛里程和動(dòng)力均有所縮水，而且功能也更少”。他還指出，“Model S擁有更加先進(jìn)的技術(shù)”。

盡管Model 3仍將配備特斯拉的自動(dòng)駕駛系統(tǒng)，但它不會(huì)配備重大新技術(shù)或功能，而且比以前的車型略慢，百公里加速時(shí)間為5.6秒，而Model S為2.3-3.4秒。

Model 3充滿一次電可以行駛215英里。就尺寸而言，Model 3長184.8英寸，可容納5名成年人，相比Model S略有減少，因?yàn)镸odel S可配備后向座椅，從而容納5名成年人和兩名兒童。

至于特斯拉Model 3的內(nèi)外飾，百聞不如一見。

特斯拉的營收將激增

特斯拉2016年全年?duì)I收達(dá)到了70億美元?；隈R斯克的估計(jì)和特斯拉最近的訂單報(bào)告，僅Model 3便會(huì)在未來兩年內(nèi)帶來157億美元的營收。就算這些都是過時(shí)的數(shù)據(jù)，但從2016年的預(yù)定量來看，Model 3創(chuàng)造的營收可能會(huì)更高。

然而，營收并不代表利潤。雖然我們尚不清楚Model 3的成本是多少，但瑞士聯(lián)合銀行估計(jì)，如果特斯拉要實(shí)現(xiàn)收支平衡，那么公司必須將Model 3的價(jià)格升至4.1萬美元。（財(cái)富中文網(wǎng)）

譯者：馮豐

審稿：夏林

It must have been a relief to investors and Tesla enthusiasts alike.

CEO Elon Musk revealed Sunday that its much-anticipated mid-market sedan, the $35,000 Tesla Model 3, will reach its first buyers on July 28. That's on track with the company's previous estimates despite delays and production woes with its previous model, the Model X SUV.

Musk also noted on Twitter Sunday that the Model 3 had passed regulatory requirements for production two weeks ahead of schedule. So far, Tesla stock has jumped about 2% on the news.

Tesla's Model 3 is the company's first major push into broadening its consumer base. Here's what you need to know.

The Tesla Model 3 price is less than its predecessors

The base price for the Tesla Model 3 is reportedly $35,000, which is significantly lower than its previous models.

The Model S can be had for $68,000, and the Model X costs about $82,500. Still, the Model 3's $35,000 figure assumes that the buyer wants to add no bells and whistles. Last year, Musk estimated that the average Model 3 would cost closer to about $42,000.

That said, buyers might actually be prepared to pay even more than that. According to a recent survey of over 10,000 Tesla lovers on Model3tracker.com, the average buyer is actually holding about $50,176 in preparation of the Model 3. Some buyers may be eligible for state or federal alternative energy incentives, however.

there's already a backlog of orders

According to an update from Tesla in May 2016, about 373,000 people want to buy the Model 3. For context, the electric automaker produced about 84,000 cars in 2016.

That likely means that some who reserved their Model 3 car late (reservations first opened in mid-2016) may have to wait until mid 2018 or later to actually receive their vehicles. As for everyone else, it remains to be see who will get their cars first. Though in the past, Tesla has suggested its California customers and existing Tesla owners may get preference.

Musk is well aware of this backlog of reservations for the Model 3. It's part of the reason why the CEO is retooling production and removing some steps of traditional car making. But by the end of July, the CEO said he plans to deliver 30 cars, upping that number to 100 the next month. By September, Tesla plans to deliver 1,500 cars, with 20,000 by December, Musk wrote on Twitter.

The company plans to be building about 500,000 cars in 2018.

The Model 3 is a more affordable version of the Tesla Model S

Musk has described the Tesla Model 3 as "a smaller, more affordable version of Model S with less range and power and fewer features." He added that the "Model S has more advanced technology."

While the Model 3 will still be equipped with Tesla's autopilot system, it won't have any significant new technology or features. It will also be slightly slower than its predecessor, going from zero to 60 miles per hour in 5.6 seconds, compared to 2.3-4.3 seconds with the Model S.

The Model 3 will be able to drive 215 miles in a single charge.

In terms of size, the Model 3 will be 184.8 inches in length with room for five adults, which is a little less than the five adults and two children that fit in the Model S thanks to its rear-facing seats.

And as for the Tesla Model 3 interior and exterior—well, pictures speak louder than words.

Tesla's revenue could skyrocket

Tesla reported revenue of $7 billion for the full 2016 year.

Based on Musk's estimates and Tesla's most recent report on reservations, the Model 3 alone will result in revenue of about $15.7 billion over the course of the next two years. Granted, those statistics are outdated. The reservation figure is from 2016—suggesting that the revenue from the Model 3 could be even higher than that.

Revenue, however, is not the same as profit. Although it's unclear exactly how much it will cost Tesla to build a Model 3, UBS projects that for the company to break even, Tesla will have to raise the price of the Model 3 to $41,000.