馬克·扎克伯格又為Facebook樹立了一個(gè)新目標(biāo)。他已經(jīng)不再滿足于將你與你的好友們聯(lián)系起來(lái)，而是要建立更多個(gè)群組，達(dá)到“構(gòu)建社群”的目的。

這就是本周四扎克伯格在芝加哥舉行的Facebook首屆社群峰會(huì)上的講話要點(diǎn)。在這次活動(dòng)上，F(xiàn)acebook也推出了新的群組功能，以幫助群主進(jìn)一步提高群組的參與度和成員數(shù)。扎克伯格希望，最終能有10億網(wǎng)民在Facebook上加入“有意義的群組”，而目前Facebook的月活躍用戶數(shù)已接近20億。在本周四的峰會(huì)上，扎克伯格豪言：“要賦予人們購(gòu)建社群的力量，一起使世界變得更緊密”。加強(qiáng)群組功能顯然是實(shí)現(xiàn)這一目標(biāo)的核心途徑。

在接受CNN獨(dú)家專訪時(shí)，扎克伯格表示，他意識(shí)到Facebook不應(yīng)該僅僅專注于個(gè)體之間的聯(lián)系。“我們應(yīng)該給他們一種聲音，讓他們能接觸到多元化的觀點(diǎn)，但最重要的是，我們也要建立一個(gè)共同的基礎(chǔ)，這樣我們才能一起進(jìn)步?！?/p>

Facebook正在想方設(shè)法提升群用戶的體驗(yàn)。如今，F(xiàn)acebook已經(jīng)不僅僅是一家科技巨頭，它也變成了一家媒體帝國(guó)，因此它制定了這樣一個(gè)目標(biāo)也就不足為奇了。

為了實(shí)現(xiàn)這一目標(biāo)，扎克伯格還為Facebook添加了一些新功能，比如Group Insights就是一個(gè)能讓群組管理員實(shí)時(shí)掌握群組動(dòng)態(tài)的工具，管理員可以通過該工具掌握群組的成員增長(zhǎng)情況和參與度，甚至可以看到哪些群組成員發(fā)的帖子最多。這些新功能還使群組管理員能更快捷地篩選新組員的請(qǐng)求，以及對(duì)群組內(nèi)的活動(dòng)進(jìn)行監(jiān)控，必要時(shí)甚至可以將群組里的“害群之馬”連同他們的帖子一并“拉黑”。此次發(fā)布的新工具給了群組管理員更大的自由度，使他們可以將群組交流中的垃圾帖和仇恨言論及時(shí)清除，確保了群組成員可以專注于群組的公共話題。

盡管Facebook上已經(jīng)有了超過10億的群組用戶，不過在扎克伯格看來(lái)，目前只有1億用戶在他所說(shuō)的“有意義的群組”里——也就是說(shuō)，這些在線社區(qū)已經(jīng)對(duì)1億網(wǎng)民的生活產(chǎn)生了相當(dāng)程度的影響。他對(duì)CNN表示，大概只需要“五年左右”，加入“有意義的群組”的網(wǎng)民就能達(dá)到10億人。本周四，F(xiàn)acebook公司還著重在聲明中介紹了一些群組，比如有一個(gè)群組叫做“成癮者支持群”，專門幫助毒品和酒精成癮者戒毒戒酒；另外還有一個(gè)加州的女性摩托車車友群，她們不僅在線上聯(lián)系，也經(jīng)常組織線下車友會(huì)。

近年來(lái)，F(xiàn)acebook繼續(xù)展現(xiàn)出強(qiáng)勁的增長(zhǎng)勢(shì)頭，它的月活躍用戶已經(jīng)接近20億人，每季營(yíng)收也達(dá)到了80億美元。然而去年，由于涉嫌對(duì)假新聞的傳播起了推波助瀾的作用，加之其網(wǎng)站上出現(xiàn)了不少仇恨言論和宣揚(yáng)極端思想的群組，導(dǎo)致Facebook也遭遇了很多批評(píng)。Facebook已經(jīng)加強(qiáng)了網(wǎng)站的真實(shí)性審核力度。扎克伯格表示，F(xiàn)acebook通過群組功能將志同道合的人聚集起來(lái)，并鼓勵(lì)他們行使言論自由——即便有些內(nèi)容可能會(huì)令一些人無(wú)法認(rèn)同。但是Facebook上的互動(dòng)一定不能散布仇恨言論或恃強(qiáng)凌弱。（財(cái)富中文網(wǎng)）

譯者：樸成奎

Mark Zuckerberg has a new mission statement for Facebook, as his company looks to move beyond only connecting individual "friends" in order to bring more groups of people together "to build community."

That's what the Facebook co-founder and CEO said at his company's first Communities Summit in Chicago on Thursday. As part of that event, Facebook introduced new features for Facebook Groups aimed at helping group moderators boost engagement and membership. Zuckerberg hopes to eventually have 1 billion people involved in "meaningful groups" on the social network, which currently boasts just under 2 billion total monthly users. That push is a centerpiece of the new Facebook mission statement that Zuckerberg unveiled on Thursday: "Give people the power to build community and bring the world closer together."

In an exclusive interview with CNN, Zuckerberg said he realizes that Facebook needs to do more than just connect people. "It's important to give people a voice, to get a diversity of opinions out there, but on top of that, you also need to do this work of building common ground so that way we can all move forward together," the CEO said.

Facebook is looking to improve the experience of group membership on the massive social network at a time when the company is coming to grips with being as much of a media empire as a tech giant—hence the new mission statement.

That's why Zuckerberg introduced new features such as Group Insights, a tool that provides group administrators with real-time metrics allowing them to track membership growth and engagement, including which members are writing the most posts. The new features will also make it easier for group admins to filter new member requests and to police activity in the groups by removing "bad actor" members along with their posts when necessary. The tools are meant to give group moderators more freedom to keep spam posts and hate speech out of group communications, while also ensuring that members stay focused on the communal topic or issue.

While there are already more than 1 billion members of groups on Facebook, Zuckerberg says only 100 million of those users are currently in what he calls "meaningful groups," which are online communities that play somewhat significant roles in the lives of their members. He told CNN that number can reach 1 billion within "five years or so," and the company even highlighted a few specific groups in its announcement on Thursday, including a group called Affected by Addiction Support Group for people recovering from drug and alcohol addiction to share their experiences, as well as a group of women motorcyclists in California who connect online and ride together in real life.

As Facebook continues to exhibit rapid growth—with nearly 2 billion monthly active users and $8 billion in quarterly revenue—the company has faced plenty of criticism over the past year related to the proliferation of false news stories being shared on the website, as well as the presence of hate speech and extremist groups. Facebook has stepped up fact-checking efforts, and Zuckerberg says it is important that the social network brings together groups of like-minded people who are encouraged to exercise their freedom of speech — even if some of the content is disagreeable to some people — but those interactions need to stop short of hate speech or bullying.