伊士曼柯達(dá)公司是由喬治·伊士曼于1888年創(chuàng)立的，一直到創(chuàng)立100年后的1980年代，它依然是一家備受尊敬的公司，只是此時(shí)的柯達(dá)公司已經(jīng)喊出了止住頹勢(shì)重現(xiàn)輝煌的口號(hào)。1983年第一季度，該公司的營(yíng)收入暴跌了83%。當(dāng)時(shí)，新一代照相技術(shù)的出現(xiàn)，標(biāo)志著柯達(dá)公司的掘墓人已經(jīng)現(xiàn)身，很多消費(fèi)者從此不再使用傳統(tǒng)的相機(jī)膠片。雖然柯達(dá)早在1975年就發(fā)明了數(shù)碼相機(jī)技術(shù)，但它一直不愿將該技術(shù)進(jìn)行推廣，生怕挖了自家膠片業(yè)務(wù)的墻角。然而市場(chǎng)最終還是在2009年徹底淘汰了已經(jīng)74歲高齡的Kodacrome膠片品牌。僅僅三年后，一度無(wú)比強(qiáng)大的柯達(dá)公司也申請(qǐng)了破產(chǎn)保護(hù)。

但是，我們永遠(yuǎn)不要低估懷舊的力量。

不管是80年代老樂(lè)隊(duì)的重組巡演，還是我們孩提時(shí)代最喜歡的兒童游戲，人們總是很容易被陪伴自己長(zhǎng)大的事物所牽動(dòng)，甚至連科技產(chǎn)品也不例外，也無(wú)怪這年頭賣(mài)“情懷”的人這么多了。

很多人對(duì)這一點(diǎn)可能覺(jué)得不可理解，因?yàn)楝F(xiàn)在的科技產(chǎn)品實(shí)在更新得太快了，很多人一臺(tái)手機(jī)用不到兩年，就愉快地又買(mǎi)了一臺(tái)新的。不過(guò)有些科技公司憑借別出心裁的改裝，卻讓一些充滿“情懷”的老產(chǎn)品重新煥發(fā)了生機(jī)。

下面就是幾個(gè)值得介紹的例子：

拍立得

上世紀(jì)六十七年代的時(shí)候，你拿一個(gè)拍立得相機(jī)給人拍照，咔嚓一聲就從相機(jī)里打印出一張照片來(lái)，簡(jiǎn)直是一件酷得不得了的事情。不過(guò)現(xiàn)在的數(shù)碼照相機(jī)大都缺乏這個(gè)功能。拍立得早在2008年時(shí)就已是死而不僵，只能靠再次申請(qǐng)破產(chǎn)和暫時(shí)停產(chǎn)茍延一時(shí)。然而在情懷大軍的千呼萬(wàn)喚下（加上聘請(qǐng)了Lady Gaga當(dāng)品牌代言），拍立得竟然又重新煥發(fā)了一絲生機(jī)?，F(xiàn)在，拍立得又推出了售價(jià)僅70美元的PIC-300相機(jī)，它在拍照后僅需4秒鐘就可以打印出名片大小的照片。當(dāng)然，你還得像過(guò)去那樣購(gòu)買(mǎi)專用的拍立得膠片。一盒雙組膠片的售價(jià)是20美元，大約能拍20張照片。

手提音響

圖中這種80年代美國(guó)嬉皮少年最?lèi)?ài)的手提音響又回來(lái)了（當(dāng)然它在國(guó)內(nèi)從未遠(yuǎn)去，只要有廣場(chǎng)舞的地方就有它的身影），這在很大程度上要感謝Monster Products公司。為了迎合新一代年輕人的口味，這款400美元的SuperStar Monster Blaster音箱內(nèi)置了一枚超帶感的低音炮，不僅能將聲音傳遞給聽(tīng)眾，還能將墻壁反彈的回聲再反射回去，從而將聲音填滿整個(gè)房間。該音響有兩種不同的聲音模式，配有一個(gè)USB插口和一塊可充電電池。另外它還可以通過(guò)藍(lán)牙與手機(jī)或平板電腦進(jìn)行連接。雖然這是一款主打情懷牌的產(chǎn)品，但它也沒(méi)有傻缺到真的需要播放磁帶或CD的地步。

索尼隨身聽(tīng)

索尼當(dāng)年之所以成為了一個(gè)家喻戶曉的品牌，就是因?yàn)樗l(fā)明了世界上第一款隨身的音樂(lè)播放器。但自此之后，它的創(chuàng)新力度一直沒(méi)有跟上去，從而為競(jìng)爭(zhēng)對(duì)手留了一扇門(mén)，最終讓智能手機(jī)成了這個(gè)領(lǐng)域的主宰。不過(guò)“隨身聽(tīng)”這個(gè)名字至今還是很有殺傷力的，因此索尼也順勢(shì)推出了一款售價(jià)420美元的NW-A37HN 64GB隨身聽(tīng)。不要因?yàn)檫@一串字母就覺(jué)得頭大，它和當(dāng)年的隨身聽(tīng)已經(jīng)完全不可同日而語(yǔ)。這款設(shè)備能夠播放高清音頻，更加迷你化的設(shè)計(jì)也能讓用戶全心沉浸在音樂(lè)中。

計(jì)算器手表

坦率地講，我們認(rèn)為上圖這款卡西歐CA53W Databank手表跟80年代熱賣(mài)的那幾款沒(méi)啥區(qū)別，然而它依然很受現(xiàn)今用戶的喜愛(ài)。它的8位計(jì)算器功能只能做一些簡(jiǎn)單的加減乘除。跟它幾十年前的老大哥比起來(lái)，它的優(yōu)點(diǎn)在于體型比較輕薄，而且具備防水功能。雖然它的功能比不上蘋(píng)果的Apple Watch，但和Apple Watch的269到1299美元的售價(jià)相比，它15美元的價(jià)格真是大大的良心價(jià)。

Super 8攝像機(jī)

在上世紀(jì)70年代，Super 8攝像機(jī)一直是J.J.艾布拉姆斯等知名電影人青眼有加的一種設(shè)備，也是當(dāng)時(shí)家用攝影機(jī)的標(biāo)桿。在去年的拉斯維加斯消費(fèi)電子展上，柯達(dá)公司宣布將要復(fù)活這個(gè)風(fēng)靡一時(shí)的品牌，只是這次要加入模擬和數(shù)字功能。不過(guò)該產(chǎn)品未能按期出貨。今年，柯達(dá)公司再次展出了一款模型產(chǎn)品，它雖然使用了膠片攝影，但同時(shí)也搭載了一塊LCD監(jiān)視屏、一個(gè)SD卡槽（僅用于音頻）以及一個(gè)用來(lái)連接大尺寸監(jiān)視屏的HDMI接口。該產(chǎn)品目前仍無(wú)一個(gè)確切的上市日期，不過(guò)該公司此前曾暗示過(guò)，第一批產(chǎn)品（售價(jià)2,000美元）可能將在今年夏天前出貨。隨后推出的非專業(yè)版本的售價(jià)預(yù)計(jì)將有所降低。（財(cái)富中文網(wǎng)）

譯者：樸成奎

Founded by George Eastman in 1888, Eastman Kodak was still greatly admired in the 80s, when it launched its rallying cry to recover from its struggling business. In the first quarter of 1983, the company announced a 73% decline in earnings. Consumers' shift away from cameras that used traditional film was the nail in the iconic company's coffin. Although Kodak invented digital camera technology back in 1975, it was hesitant to release the technology for fear of cannibalizing its film business. The market ultimately forced the company to retire its film brand Kodacrome in 2009, after a 74-year run. Three years later, the once-mighty company filed for Chapter 11. Photo: SSPL/Getty Images

classic technology

Never underestimate the power of nostalgia.

Whether it's reunion tours of 80's hair metal bands or favorite childhood games, people have a huge interest in the things they grew up with—even technology.

That might seem a little weird considering how disposable most of our gadgets are today. People keep smartphones for maybe two years before gleefully buying a newer model. But with a few tweaks, some tech companies have found ways to make old tech new again.

Here a few examples that are worth checking out.

Polaroid Instamatic Camera

During the 1960s and 70s, there was nothing cooler than being able to take photos and then immediately get prints of your shot. But today's digital cameras mostly lack that ability. Polaroid was thought to be all but dead in 2008 when it filed for bankruptcy for a second time and temporarily quit producing cameras, but a wave of nostalgia (and the hiring of Lady Gaga as the brand's face) brought it back. Today, the $70 Polaroid PIC-300 lets users take snapshots that they can print as business card sized photos within at least four seconds. You'll need to use special Polaroid film, just like the cameras of old. A two-pack of that film that will take 20 pictures will run you $20.

The Boombox

The iconic 80s audio staple is back, thanks in large part to Monster Products. The $400 SuperStar Monster Blaster has been rethought for the current generation with an integrated subwoofer, giving it a deep, rich sound that’s designed to not only aim audio directly at users, but also bounce the sound off of walls to fill the room. It comes with a pair of different sound modes, a USB charging slot, and, a rechargeable battery. It will pair with smartphones and tablets via Bluetooth, but it didn't go so far as to add an old-school cassette or CD player.

Sony Walkman

Sony built its reputation with the first portable music player, but it then failed to innovate—opening the door for competitors and eventually smart phones to dominate the scene. There's still power in the Walkman name, though, and Sony's hoping to capitalize on it with the $420 NW-A37HN 64GB Walkman. Don't let the alphabet soup product name put you on pause. The device offers high-resolution audio and a minimal design that lets you focus on the music.

Calculator Watch

Honestly, we don't see a tremendous difference between Casio's $15 CA53W Databank Watch and the models that were hot in the early 1980s. But they're still popular with users. The eight-digit calculator lets you add, subtract, multiply, and divide, but that's about it. It is a thinner, lighter model than its parent (or grandparent) and is water resistant. It may not have all the features of an Apple Watch, but it's a heck of a lot cheaper than the $269 to $1,299 those will run you.

Super 8 camera

The Super 8 camera has long been a favorite medium of filmmakers such as J.J. Abrams and was a standard for just about anyone who shot home movies in the 1970s. Last year at the annual consumer electronics show in Las Vegas, Kodak turned a lot of heads when it announced plans to revive the long dormant brand, this time merging analog and digital. The product failed to ship on schedule, but this year Kodak showed off a working prototype that used film, but also had an LCD monitor, a SD recording slot (for audio only) and an HDMI port that let people watch the footage on a large monitor. There's still no definitive date of availability, but the company has hinted that the first units, which will cost $2,000, will be out before summer. Later non-special edition models are expected to cost less.