一個由財經記者組成的業(yè)內組織發(fā)布了他們評選的2016年最佳商業(yè)作品?！敦敻弧冯s志名列前茅——在銀行業(yè)、交通運輸業(yè)等領域共贏得六項大獎，在所有媒體中并列第一。

這個組織名為美國商業(yè)編輯和作家協會（Society of American Business Editors and Writers），他們在上周五公布了“最佳商業(yè)作品”（“Best in Business”）的獲獎名單。其中，《財富》雜志在大眾汽車（VW）排放丑聞等事件上開創(chuàng)性的報道，以及菲爾?沃赫拜撰寫的一系列出色的零售業(yè)報告都獲得了該組織的認可。

《財富》雜志總裁和時代公司（Time Inc）首席內容官穆瑞瀾表示：“這對于我們在《財富》所堅持的嚴肅報道，是一種莫大的鼓勵。比起一些規(guī)模更大的商業(yè)新聞媒體，我們的員工不多，但我們人少力量大。”

《財富》總共獲得六項大獎，與傳媒巨頭彭博新聞社（Bloomberg News）齊平，也讓《華爾街日報》（Wall Street Journal）等記者數量多出幾百的其他媒體相形遜色。

擔任《財富》記者多年，本月升為總編輯的克里夫頓?里夫表示，能得到這種贊譽，與《財富》標志性的講故事能力是分不開的。

里夫說：“美國商業(yè)編輯和作家協會頒發(fā)的這一系列非凡的獎項，不僅是對我們才華橫溢的記者的認可，也是對這些記者和同事在《財富》所創(chuàng)造的文化的認可。這種文化注重深入發(fā)掘，并以引人深思的方式講述故事，盡管其他媒體品牌認為它已經過時，或無法滿足現代數字受眾的要求而將之拋棄。實際上，這樣的報道才是當今最不可或缺的。”

《財富》獲獎的其他深度報道還包括布萊恩?奧基夫的“Bitter Sweets”，其中揭露了可可行業(yè)頑固的童工問題；以及艾麗卡?弗里的“Hot Mess”，其中講述了雀巢（Nestle）流行的美極（Maggi）面條在印度遭遇危機后，這家大公司所犯下的最奇特的公關錯誤的故事。

在上周五的表彰之前，《財富》已經有過一次公開亮相——本月早些時候，一張流傳廣泛的照片顯示，特朗普總統(tǒng)的助手正從空軍一號（Air Force One）下機，手中還拿著《財富》的一期雜志。

與此同時，這家擁有88年歷史的品牌也在數字媒體競爭起步較晚的情況下迎頭趕上，單月吸引了超過了2,000萬用戶訪問網站，并極大地拓展了視頻產品?！敦敻弧窐酥拘缘哪甓葓蟾?，如“《財富》美國500強”和“美國最適宜工作的100家公司”，也維持了很高的知名度。

美國商業(yè)編輯和作家協會淘汰了之前沿用許久的按媒體類型區(qū)分的方式，而是采用了新標準選出《財富》雜志和其他獲獎者。

該機構表示：“為了更好地反映新聞業(yè)的數字重心，我們在2016年的評選上進行了徹底的改革。今年的獎項幾乎完全由主題內容決定，而無關報道形式?！保ㄘ敻恢形木W）

譯者：嚴匡正

作者：Jeff John Roberts

A leading organization of financial journalists unveiled its picks for the year's best business writing, and Fortune emerged on top—tied for first place among all media outlets with six winners in categories ranging from banking to transportation.

The "Best in Business" awards, announced on Friday by the Society of American Business Editors and Writers, recognized Fortune for ground-breaking exposes like "Hoaxwagen" (about the VW emissions scandal) and for excellence in retail reporting based on a series of articles penned by Phil Wahba.

"This is a great tribute to the serious journalism we do at Fortune," said Fortune president and Time Inc’s Chief Content Officer, Alan Murray. "Our staff is a fraction of the size of some of our larger business news competitors, but we punch well above our weight."

Fortune's total of six top prizes matched giant Bloomberg News, and eclipsed that of other publications with hundreds more reporters on staff, including the Wall Street Journal.

Clifton Leaf, a long time Fortune journalist who ascended to the editor-in-chief position this month, said the recognition relates to the title's signature storytelling ability.

"This extraordinary string of SABEW awards is a recognition not only of our phenomenally talented journalists, but also of the culture these same journalists and their colleagues have created at Fortune—a culture that holds sacred deep and thoughtful storytelling even as other media brands have abandoned such reporting as old-fashioned, or as somehow inconsistent with the demands of a modern digital audience. In truth, such reporting couldn't be more essential today," said Leaf.

Other deeply reported Fortune pieces tapped for awards included "Bitter Sweets" by Brian O’Keefe, which exposed the intransigent problem of child labor in the cocoa industry, and Erika Fry’s "Hot Mess," which unfolds the saga of one of the strangest public relations stumbles by a major corporation in memory—after a crisis with Nestle’s popular Maggi noodles product in India.

Last Friday's recognition comes on the heels of another publicity coup for Fortune—earlier this month, a widely publicized photo showed President Trump's aides descending Air Force One clutching a copy of the brand's flagship magazine.

Meanwhile, the 88-year-old title has made up for lost time in the digital media game, attracting more than 20 million users a month to its website, and dramatically expanding its video offerings. Fortune also remains famous for its iconic annual reports, including the Fortune 500 and "100 Best Companies to Work For."

In choosing Fortune and the other award winners, the news organization employed a new format that eliminated long-time distinctions between different types of media.

"SABEW overhauled the contest in 2016 to better reflect journalism’s digital focus," said the organization. "This year’s entries were judged almost entirely by subject matter, regardless of format."