中國(guó)風(fēng)投押寶加州VR新創(chuàng)企業(yè)
據(jù)《華爾街日?qǐng)?bào)》報(bào)道,加州初創(chuàng)公司NextVR最近在B輪融資中,獲得了中國(guó)風(fēng)險(xiǎn)投資家8,000萬(wàn)美元的投資。中國(guó)投資者希望能夠抓住這一新興行業(yè)帶來(lái)的機(jī)遇。 該公司宣布與CNN、??怂贵w育頻道、Live Nation公司、NBC體育頻道(NBC Sports)和HBO等電視網(wǎng)絡(luò)建立合作伙伴關(guān)系,并希望通過(guò)在現(xiàn)場(chǎng)活動(dòng)中為用戶(hù)提供沉浸式體驗(yàn),如酷玩樂(lè)隊(duì)(Coldplay)的演唱會(huì)和肯塔基賽馬大會(huì)(Kentucky Derby)等,與其他虛擬現(xiàn)實(shí)廠商區(qū)分開(kāi)來(lái)。 NextVR的高管稱(chēng),中國(guó)在虛擬現(xiàn)實(shí)技術(shù)上押下重注。 NextVR執(zhí)行總裁布蘭德·艾倫對(duì)《華爾街日?qǐng)?bào)》表示:“美國(guó)對(duì)虛擬現(xiàn)實(shí)感到興奮。但中國(guó)對(duì)虛擬現(xiàn)實(shí)的發(fā)展更加激動(dòng)……中國(guó)將其看作是尚處在萌芽階段的機(jī)遇?!?/p> 另外一家虛擬現(xiàn)實(shí)公司Jaunt,最近獲得了6,500萬(wàn)美元風(fēng)險(xiǎn)投資。另?yè)?jù)《華爾街日?qǐng)?bào)》報(bào)道,斯蒂芬·斯皮爾伯格投資的虛擬現(xiàn)實(shí)公司(Virtual Reality Company),獲得了2,300萬(wàn)美元融資。該電影虛擬現(xiàn)實(shí)公司最近制作了馬特·達(dá)蒙的電影《火星救援》(The Martian)的虛擬現(xiàn)實(shí)版本。 行業(yè)研究人員在一月份曾預(yù)測(cè),至2020年,全球消費(fèi)者級(jí)虛擬現(xiàn)實(shí)頭戴式顯示器(HMD)的銷(xiāo)量將超過(guò)2億臺(tái)。 Facebook的Oculus Rift以及HTC的Vive,均已在四月份正式發(fā)售。索尼Playstation VR的上市日期暫定為10月13日。(財(cái)富中文網(wǎng)) 譯者:劉進(jìn)龍/汪皓 |
Foreign investors are betting big on consumer virtual reality being the next big thing in TV broadcasting. California startup NextVR recently raised $80 billion in Series B funding from Chinese venture capitalists looking to capitalize on the emerging sector,?The Wall Street Journal?reports. The company has announced partnerships with CNN, Fox Sports,?Live Nation, NBC Sports, and HBO, among other networks, and seeks to differentiate itself from other VR creators by specializing in immersing users in live events like Coldplay concerts and the Kentucky Derby. NextVR officials say China is betting big on VR tech. “The U.S. is excited about VR,” NextVR Executive Chairman Brad Allen told?The Journal. “But China is even more excited about VR…China looks at this as an opportunity to be in on the ground floor.” Another VR company, Jaunt, recently raised $65 million in venture capital. The Steven Spielberg backed Virtual Reality Company, the cinematic VR venture that recently created a VR version of Matt Damon’s film “The Martian,” raised $23 million of its own,?The Journal?reports. Industry researchers in January predicted?more than 200 million?consumer VR head-mounted displays (HMDs) will be sold across the globe by the year 2020. Facebook’s Oculus Rift?officially went on sale in April, as did?HTC’s Vive. The release date for Sony’s?Playstation VR?is set for Oct. 13. |