????如果你是一名80、90后創(chuàng)業(yè)者或職場(chǎng)人士，那么你正好是戴爾公司最新的市場(chǎng)目標(biāo)。

????上周三，戴爾公司發(fā)布了一款名叫Venue 10 7000的平板電腦。該產(chǎn)品最引人注意的功能，就是它搭配了一款既能拆卸又能翻轉(zhuǎn)的鍵盤，賦予了它一種“多面手”的感覺(jué)。

????而這也正是這家總部位于德克薩斯州的硬件巨頭想達(dá)到的效果。這款全新的Venue 10平板搭載了谷歌最新發(fā)布的Android 5.0，以及這款備受歡迎的移動(dòng)設(shè)備操作系統(tǒng)的企業(yè)級(jí)版本Android for Work，以同時(shí)滿足用戶的商用和家用需求。你既可以在家用它看電影，也可以接上鍵盤給你的老板回郵件，同時(shí)它也具備一切主流平板的其它功能。

????為了在蘋果主宰的平板電腦市場(chǎng)中攫取更多份額，戴爾選擇了更加關(guān)注企業(yè)用戶這一切入點(diǎn)。不過(guò)根據(jù)IDC的數(shù)據(jù)，截止2014年年末，戴爾在平板電腦市場(chǎng)上的份額尚未擠入前五名。相比之下，蘋果的市場(chǎng)份額則達(dá)到28.1%，其次是三星的14.5%。由于錯(cuò)過(guò)了平板電腦這艘船，戴爾也失去了一個(gè)龐大的潛在市場(chǎng)，因?yàn)槿藗冊(cè)缫蚜?xí)慣了上下班在臺(tái)式機(jī)、筆記本電腦和移動(dòng)設(shè)備之間頻繁切換。盡管如此，戴爾還是繼續(xù)在平板電腦領(lǐng)域投入重金，希望取得突破性的進(jìn)展。

????2013年，為了在沒(méi)有華爾街投資人壓力的情況下進(jìn)行業(yè)務(wù)重組，上市多年的戴爾公司摘牌轉(zhuǎn)入私營(yíng)。截至目前，戴爾的業(yè)務(wù)轉(zhuǎn)型仍在繼續(xù)進(jìn)行中。

????戴爾首先于2012年發(fā)布了Venue品牌的智能手機(jī)，隨后于次年轉(zhuǎn)向了Windows和Android平臺(tái)的平板電腦。后來(lái)戴爾相繼發(fā)布了數(shù)款產(chǎn)品，最近的一款Venue 8 7000平板就是在今年的拉斯維加斯CES消費(fèi)電子展上發(fā)布的。

????在Venue 10 7000的舊金山發(fā)布會(huì)上，戴爾公司副總裁尼爾?漢德對(duì)《財(cái)富》表示：“工作和娛樂(lè)不再分離。”

????微軟Surface平板走得也是類似的路子，這家軟件巨頭希望人們能用Surface平板取代筆記本電腦。它也為Surface配備了可拆卸的鍵盤，并稱它的操作系統(tǒng)和Microsoft Office套件可以滿足各種商務(wù)需求。

????不過(guò)，作為一家長(zhǎng)期生產(chǎn)微軟Windows系統(tǒng)電腦的廠商，此次戴爾卻選擇了Android系統(tǒng)。這首先是因?yàn)榇鳡栕鯝ndroid平板已經(jīng)有一段時(shí)間了，另一個(gè)原因則是戴爾似乎也采取了一個(gè)越來(lái)越被廣泛接受的戰(zhàn)略，即操作系統(tǒng)的一致性。

????漢德指出，如今人們無(wú)論是在家還是在單位都會(huì)使用到多種設(shè)備，而且“你的設(shè)備經(jīng)常要連接你的手機(jī)?！?/p>

????他表示，自己使用的是一款Nexus 5手機(jī)，這是一款A(yù)ndroid系統(tǒng)的智能手機(jī)，所以他在測(cè)試這款新平板的時(shí)候，非常喜歡它提供的互補(bǔ)性功能。我問(wèn)他對(duì)微軟不受歡迎的智能手機(jī)怎么看，漢德禮貌地回避了對(duì)微軟的批評(píng)，只是表示戴爾只是看重市場(chǎng)份額數(shù)據(jù)。

????戴爾之所以把目光瞄準(zhǔn)年輕的80后90后職場(chǎng)人士，還因?yàn)楣雀璧漠a(chǎn)品如今正越來(lái)越受學(xué)生一族的歡迎，不論是在學(xué)校還是在家。如今很多高中生和大學(xué)生都在用Gmail、Google Drive等谷歌工具做作業(yè)。所以谷歌和戴爾都希望等這些學(xué)生畢業(yè)，并進(jìn)入職場(chǎng)后，能夠繼續(xù)依賴并喜愛(ài)這些他們熟悉的工具。

????一旦這些年輕學(xué)子掙到了足夠的錢——或是他們的老板慷慨地為他們掏錢購(gòu)買，那么Vuenue 10 7000的499美元的售價(jià)也就不算什么了。（財(cái)富中文網(wǎng)）

????譯者：樸成奎

????審校：任文科

????If you’re a millennial-aged entrepreneur or professional, you are Dell’s latest target market.

????On Wednesday, the company unveiled the Venue 10 7000, its new tablet whose most noticeable feature is a detachable and reversible keyboard that makes it feel fairly versatile.

????And that’s exactly what the Texas-based hardware giant wants. Equipped with Google’s newly released Android 5.0 and Android for Work, the enterprise version of its popular operating system for mobile devices, the new Venue 10 is supposed to be a device for both business and personal use. You can use it to watch movies at home, pop the keyboard in to answers some emails from your boss, and everything in between.

????Dell is trying to gain traction in a tablet market dominated by Apple by focusing more on corporate customers. So far, Dell has yet to crack the top five in tablet market, which Apple led with a 28.1% market share at the end of 2014 followed by Samsung with 14.5%, according to IDC. By missing the boat on tablets, Dell has lost out on a potentially huge market as people at work and home shift between desktops, laptops, and mobiles devices. Despite the struggles, the company continues to invest heavily in tablets in hopes of a break-through.

????In 2013, Dell, a long-time publicly traded company, went private so that it could focus more on retooling its business without the pressures of Wall Street investors. It’s still a work in progress.

????Dell first launched its Venue brand in 2012 for smartphones, but shifted to Windows and Android tablets the following year. It’s since released a handful of models, with the most recent one, the Venue 8 7000, making its debut at this year’s CES gadget conference in Las Vegas.

????“Work and play aren’t separate anymore,” Neil Hand, a Dell vice president told Fortune at the device’s unveiling event in San Francisco.

????Microsoft took a similar approach with its Surface tablets, which it hoped people would use instead of laptops. It gave them detachable keyboards, and touted the tablets’ familiar operating system and productivity tools, Microsoft Office, for all business needs.

????But Dell, a long-time maker of Microsoft Windows-based computers opted to go with Android here. Aside from the fact that it’s been making Android tablets for a while now, Dell seems to have gone with a strategy that is increasingly being adopted: keeping it all in the operating system family.

????“You connect to your phone a lot,” Hand said, referring to people’s use of multiple devices today, both at home and at work.

????Hand said he uses a Nexus 5, an Android-based smartphone, so he’s likely enjoyed their complementary abilities while he’s been testing the new tablet. He also politely avoided bashing Microsoft’s unpopular smartphones when I asked about it, simply saying that it comes down to looking at the market share numbers.

????Another interesting factor into the Dell’s targeting of young professionals, or “millennials,” is the growing use of Google’s products both in schools and by students at home. Today, a lot of high school and college students are taking care of school work using Gmail, Google Drive, and other Google tools. So both Google and Dell are banking on the fact that these students will want to stick to the tools they know and love even as they graduate into the professional world.

????And once they’re making enough money — or their employer is shelling out the cash — the Venue 10 7000’s $499+ price tag won’t even matter.