????為了實現(xiàn)這一目標，潘上個月跟隨美國第一夫人米歇爾?奧巴馬前往日本推動教育。這是白宮“讓女孩學習”（Let Girls Learn）倡議的一個環(huán)節(jié)。

????除此之外，潘還包括創(chuàng)立了一個名為EM的個人彩妝品牌，撰寫了一部著作：《化妝：通往美麗、時尚與成功的人生指南——線上與線下》（Make Up: Your Life Guide to Beauty, Style, and Success — Online and Off） ，成立了一家基于社交媒體的唱片公司Shift Music Group。

????而在其最初成名的視頻領域，她也在繼續(xù)開拓創(chuàng)新。如今，潘與荷蘭的電視節(jié)目制作巨頭恩德摩爾公司推出了一個名為ICON的全球在線視頻站。化妝、時尚、健康、DIY、美食、人類利益和旅行空間的大腕人物，都會在這個網(wǎng)站發(fā)布原創(chuàng)內(nèi)容，并傳播到Y(jié)ouTube、Dailymotion、Roku、Pluto TV、Facebook、Twitter、Instagram、Snapchat、Pinterest和Tumblr等社交媒體上。

????最近，有不少人擔心YouTube的未來，但潘聲稱，她的內(nèi)容可以在任何地方存活。她說：“平臺會變化不定，但內(nèi)容才是最重要的?？偠灾?，我不會被平臺束縛——關注者在哪，我就在哪?！保ㄘ敻恢形木W(wǎng)）

????譯者：嚴匡正

????審校：任文科

????To this end, Phan joined Michelle Obama on a trip to Japan last month to promote education as part of The White House’s Let Girls Learn initiative.

????Other successful ventures include a beauty line called em, a book entitled Make Up: Your Life Guide to Beauty, Style, and Success — Online and Off and the social media-centric record label Shift Music Group.

????And in video, where Phan first made her name, she continues to break new ground. Today, Phan launched a global online video network called ICON in collaboration with Dutch production giant Endemol. The network will produce original content from a variety of big-name creators in the beauty, fashion, wellness, DIY, food, human interest and travel spaces, which will be distributed across YouTube, Dailymotion, Roku, Pluto TV, Facebook, Twitter, Instagram, Snapchat, Pinterest and Tumblr.

????As the future of YouTube has been called into question of late, Phan says that her content can live anywhere. “Platforms will come and go, but content is king,” she says. “At the end of the day, I’m platform-agnostic — I go where my followers are.”