英雄莫問出處:6個大品牌的詭異發(fā)源地
????維珍集團(tuán) ????維珍集團(tuán)的創(chuàng)始人理查德?布蘭森首次創(chuàng)業(yè),是與一群朋友共同創(chuàng)辦了《學(xué)生》雜志。經(jīng)牧師允許,他們將雜志社的辦公地放在了一座教堂的地下室里。 ????布蘭森后來又創(chuàng)辦了一家經(jīng)營郵購低價唱片業(yè)務(wù)的公司。之所以取名“維珍”,是因?yàn)閷λ麄儊碚f,這是一個全新的業(yè)務(wù)。布蘭森隨后開起了多家實(shí)體店,并將公司更名為“維珍唱片”,它最終使布蘭森躋身英國頂級富豪之列。 |
????The Virgin Group ????Richard Branson, founder of Virgin Group, began his first enterprise, Studentmagazine, with a group of friends. The twist in this taleis that the office was located in a church crypt that the vicar allowed Branson and his team to use. ????After that, Branson launched a mail-order low-priced record business under the name Virgin (because they were newcomers to business), which became brick-and-mortar record stores, which became Virgin Records and eventually led to Branson becoming one of the richest men in the U.K. |