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英雄莫問出處:6個(gè)大品牌的詭異發(fā)源地

英雄莫問出處:6個(gè)大品牌的詭異發(fā)源地

Colleen Kane 2015-03-04
蘋果公司誕生于喬布斯家的車庫,F(xiàn)acebook源自哈佛大學(xué)的學(xué)生宿舍。事實(shí)上,從雜物間和地下室這類不起眼的小地方走出了許多如今聲名顯赫的大公司?,F(xiàn)在就讓我們跟隨本文作者,一起瞻仰一下這些著名品牌的龍騰之地吧。

????寶美奇

????1980年,英國(guó)造型師保羅?米切爾和護(hù)發(fā)專家約翰?保羅?迪佐利亞四處尋找轉(zhuǎn)變職業(yè)的機(jī)會(huì)。這對(duì)朋友兼合作伙伴隨后用700美元作為本錢,成立了約翰保羅米切爾系統(tǒng)公司,當(dāng)時(shí)的全部家當(dāng)只有一個(gè)信箱和一臺(tái)答錄機(jī),然后她們找來一位女性朋友錄了應(yīng)答信息。

????他們最早的產(chǎn)品是黑白包裝的“香波1號(hào)”、“香波2號(hào)”和護(hù)發(fā)素,當(dāng)時(shí)之所以用黑白包裝,是因?yàn)椴噬F了,但這個(gè)傳統(tǒng)卻一直延續(xù)了下來。

????1983年,他們?cè)谙耐馁I下了一片占地30英畝,利用太陽能供電的農(nóng)場(chǎng)。正是在那里,他們得知夏威夷土著平時(shí)用當(dāng)?shù)氐囊吧獊碜o(hù)理頭發(fā),于是他們便將夏威夷白姜當(dāng)作該公司護(hù)發(fā)產(chǎn)品的原料之一。

????如今,這座夏威夷白姜農(nóng)場(chǎng)仍然種植著這種作物,以及其它有機(jī)水果和蔬菜。農(nóng)場(chǎng)和小樓也對(duì)游客開放,旅客可以在那里享受當(dāng)?shù)厣L(zhǎng)的食物。

????Paul Mitchell

????In 1980, the English stylist Paul Mitchell, and hair care professional John Paul DeJoria, were looking for a career change. The friends and business partnerslaunched John Paul Mitchell Systems with $700, a post office box, and an answering machine, enlisting a female friend to voice the outgoing message.

????The first products were Shampoo One, Shampoo Two, and The Conditioner in the black and white packaging they’re still known for, because color was too expensive.

????In 1983, they purchased 30 acres in Hawaii, a solar-powered, off-grid farm. There, they learned of the wild ginger (awapuhi) that Hawaiian natives used to soften and condition their hair, which they incorporated into the John Paul Mitchell Systems hair care line.

????The John Paul Mitchell Systems Awapuhi Farm still grows the titular ingredient used in the pair’s hair care products, as well as other organic fruits and vegetables. Today, John Paul’s and Paul’s mini-compounds at the lush retreat are available as accommodations, and guests dine on locally grown food. The farm is also open for tours.

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