成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開
電子商務(wù)技術(shù)新貴Reflektion的個性化營銷之道

電子商務(wù)技術(shù)新貴Reflektion的個性化營銷之道

Heather Clancy 2014年10月22日
眾多軟件公司正在挺進“個性化營銷”領(lǐng)域。創(chuàng)辦僅兩年的Reflektion憑什么能脫穎而出?

????我們能聊一會兒私人話題嗎?幾乎每位市場營銷人員都渴望著這種機會。大量軟件公司正在爭先恐后地滿足這種需求。那么,成立僅兩年的Reflektion公司究竟依靠什么脫穎而出?

????不僅僅是因為它擁有一些聲名顯赫的支持者,包括英特爾投資(Intel Capital)和耐克公司(Nike)等,也不是因為它的天使投資人是大名鼎鼎的Salesforce公司創(chuàng)始人馬克?貝尼奧夫和甲骨文公司(Oracle)前首席運營官雷?萊恩。Reflektion崛起的主要原因在于,它創(chuàng)造了“人性化”的電子商務(wù)體驗,不僅能夠吸引某一品牌的回頭客或注冊用戶,還能夠吸引那些“隨意逛逛”的,此前從未訪問過某個站點的新顧客。

????“此前的技術(shù)均無法為數(shù)以百萬計的訪客打造這種體驗,”Reflektion公司CEO肖恩?莫蘭說。他曾經(jīng)參與過亞馬遜(Amazon)和eBay的技術(shù)開發(fā)項目,擁有深厚的電子商務(wù)技術(shù)背景。“大量的個性化營銷技術(shù)只能覆蓋3%到4%的買家?!?/p>

????Reflektion的算法是由前谷歌廣告(Google Adsense)工程師,該公司創(chuàng)始人阿馬爾領(lǐng)銜的一支團隊開發(fā)的。當(dāng)某個用戶瀏覽一家站點時,這種算法會自動收集信息,詳細記錄他/她曾經(jīng)駐留或點擊過哪個頁面。它使用這些信息,以及瀏覽時使用哪類設(shè)備(智能手機,臺式機,還是平板電腦)等數(shù)據(jù),來重塑訪問者看到的內(nèi)容,排定向用戶展示產(chǎn)品的優(yōu)先順序——與亞馬遜面向注冊用戶的“推薦”機制非常類似。莫蘭說,這項技術(shù)甚至能夠影響每個訪問者看到的搜索結(jié)果。

????這項服務(wù)售價在10萬美元到幾百萬美元之間,正在被大約20家公司使用,其中包括迪斯尼(Disney)、甘德山(Gander Mountain)和耐克。電子商務(wù)技術(shù)的關(guān)鍵之處在于,它正在被用來做什么。Reflektion公司一直致力于集成源自Demandware、IBM WebSphere、Magento和Oracle ATG的電子商務(wù)技術(shù)。

????“我們與其他公司的競爭沒有交集,”莫蘭說。實際上,Certona【鞋類品牌史蒂夫?馬登(Steve Madden)使用的一項技術(shù)】和RichRelevance[好市多(Costco)、塔吉特(Target)和瑪莎百貨(Marks & Spencer)使用的技術(shù)]也專注于“全方位個性化”。這兩家公司的領(lǐng)導(dǎo)者分別參與過Adobe和亞馬遜營銷服務(wù)技術(shù)的研發(fā)工作。

????到目前為止,Reflektion公司已經(jīng)籌集到總計1,130萬美元的風(fēng)險投資。幾個星期前,另一位經(jīng)驗豐富的電子商務(wù)高管,Endeca公司創(chuàng)始人史蒂夫?帕帕也加入了Reflektion公司董事會。(Endeca公司于2011年被甲骨文公司收購,成交價為11億美元。)除了貝尼奧夫和萊恩外,沃爾瑪美國公司(Wal-Mart US)前CEO愛德華多?卡斯特羅?賴特也是Reflektion公司的董事之一。

????“Reflektion的平臺將傳統(tǒng)的消費者體驗管理與最先進的廣告貨幣化技術(shù)完美地融合在一起,”帕帕說。“它不僅是新一代的電子商務(wù)個性化營銷技術(shù),并且在所有面向消費者的網(wǎng)絡(luò)應(yīng)用市場有著廣闊的前景?!?span>(財富中文網(wǎng))

????譯者:葉寒

????Can we get personal for a moment? Pretty much every marketing professional would kill for that opportunity, and there are plenty of software companies rushing to oblige. So what makes two-year-old Reflektion stand out?

????It isn’t just the company’s backers, which include Intel Capital INTC 1.72% and Nike NKE 0.16% , or its prominent angels, Salesforce founder Marc Benioff and former Oracle COO Ray Lane. It is Reflektion’s ability to create “personal” e-commerce experiences not just for a brand’s repeat customers or registered visitors but also for the equivalent of walk-in shoppers, people who have never been to the site before.

????“The technology hasn’t been there to do this for millions of visitors,” said Reflektion CEO Sean Moran, who has a deep background in e-commerce technology that includes working on programs with Amazon AMZN 0.26% and eBay EBAY 0.15% . “There has been lots of stuff done to reach the three percent to four percent who buy.”

????Reflektion’s algorithms—developed by a team led by founder Amar Chokhawala, a former Google Adsense engineer—gather information as an individual browses a site, taking note where he or she has paused or clicked. It uses that knowledge plus data about what sort of device doing the browsing (smartphone versus desktop versus tablet) to reshape what the visitor sees—prioritizing the products that he or she encounters much like Amazon does with “recommendations” for registered accountholders. The technology even affects the search results seen by individual visitors, Moran said.

????The service, which will cost a company anywhere from $100,000 to several million dollars, is being used by about 20 companies including Disney, Gander Mountain, and Nike. It does really matter what e-commerce technology is being used, Reflektion has worked on integrations involving e-commerce technology from Demandware, IBM WebSphere, Magento, and Oracle ATG.

????“The most common thing we’re competing against is nothing,” Moran said. Actually, Certona (a technology used by the Steve Madden brand) and RichRelevance (used by Costco, Target, and Marks & Spencer) also are focused on “omnichannel personalization.” The leaders for those two companies were behind technologies that are part of marketing services at Adobe ADBE 2.64% and Amazon, respectively.

????So far, Reflektion has raised a total of $11.3 million in venture capital. Several weeks ago, Reflektion’s board added another experienced e-commerce executive Steve Papa, founder of Endeca (swallowed by Oracle in 2011 for a reported $1.1 billion). The former CEO of Wal-Mart US, Eduardo Castro Wright, is also a director along with Benioff and Lane.

????“[Reflektion's] platform demonstrates the fusion of traditional customer experience management with the leading edge of advertising monetization,” noted Papa. “Not only is it the next generation of e-commerce personalization, it has broader applications to all customer-facing web applications.”

掃碼打開財富Plus App
亚洲乱码国产一区三区久久午夜无码鲁丝片| 在线看片免费人成视频在线影院| 欧美亚洲国产日韩欧美4p| 久久无码喷吹高潮播放不卡| 一本大道久久a久久精品综合1| 亚洲精品国产成人片在线观看一区二区三区日韩| jizzjizzjizz亚洲熟妇 | 久久中文精品无码中文字幕| 国产VA免费精品高清在线| 国产熟妇人妻ⅩXXXX麻豆| 国产精品美女久久久久久| 日韩一区二区在线观看视频| 欧美va国产va在线观看| 国产欧美日韩精品不卡在线| 人人做天天爱夜夜爽2020| 亚洲国产精品尤物yw在线观看| 日韩人妻潮喷无码视频| 无码精油按摩潮喷在播放| 亚洲精品国产AV现线| 亚洲中文字幕无码亚洲成a人片| 在线高清一级无码| 人人草人人做人人爱 | 国产精品老熟女露脸视频| 欧美日本韩国一区二区三区视频| 97视频人人看人人做首页一97碰| 色婷婷亚洲六月婷婷中文字幕| 最近2024中文字幕大全视频一页| 99福利资源久久福利资源| 无码亚洲成a人片在线观看无码| 一边摸一边做爽的视频17国产| 日本韩国欧美亚洲国产中文| 国产中文字幕久久精品网址| 亚洲综合AV在线在线播放| 无码国产色情18一20岁片A片| 中文字幕一区二区三区乱码| 岛国毛片一级一级特级毛片| 无码国产精品一区二区免费模式| 久久夜色精品国产欧美| 国产精品免费久久久久久蜜桃| 国产乱人伦AV在线A更新| 俺去鲁久久综合性网|