????黑莓公司（BlackBerry Ltd.）這一周十分忙碌——公司推出了一款名為Passport的智能手機(jī)，季度財(cái)報(bào)顯示的虧損額度也有所減少。不過(guò)這些美好的新聞是否預(yù)示著黑莓即將迎來(lái)轉(zhuǎn)機(jī)呢？

????未必見(jiàn)得。這家位于加拿大的公司在上周五的報(bào)告中確認(rèn)，在截至8月30日的季度中，公司共賣(mài)出了210萬(wàn)部智能手機(jī)，這與蘋(píng)果（Apple）在iPhone 6和iPhone 6 Plus上市后第一個(gè)周末的1,000萬(wàn)部銷(xiāo)量相比，只是個(gè)很小的數(shù)字。黑莓的季度收入為9.16億美元，同比下降了42%。

????再看看那些過(guò)去的紀(jì)錄：在第一代iPhone誕生的2007年，蘋(píng)果花了74天才賣(mài)出100萬(wàn)部手機(jī)，而就在大概同一時(shí)期，黑莓在一個(gè)季度中就賣(mài)出了300萬(wàn)部產(chǎn)品。

????當(dāng)然，這個(gè)時(shí)運(yùn)大逆轉(zhuǎn)并不令人驚訝。根據(jù)國(guó)際數(shù)據(jù)公司（International Data Corporation）的數(shù)據(jù)，目前黑莓在全球智能手機(jī)市場(chǎng)的份額還不到1%，遠(yuǎn)低于蘋(píng)果的約12%。而就在三年前，黑莓的市場(chǎng)份額為13.6%，甚至強(qiáng)于今天的蘋(píng)果，由此可見(jiàn)智能手機(jī)制造商一旦失寵，形勢(shì)將惡化得多快。

????黑莓正希望借4.5英寸方屏手機(jī)Passport的推出改變這一切。公司表示該產(chǎn)品的大屏幕和應(yīng)用軟件十分適合那些已經(jīng)轉(zhuǎn)用其他設(shè)備的專(zhuān)業(yè)人士。正如《財(cái)富》（Fortune）上個(gè)月所報(bào)道的，黑莓希望政府、金融和醫(yī)療界的人員能夠發(fā)現(xiàn)這款設(shè)備非同尋常的規(guī)格很適合他們的工作。

????根據(jù)科技資訊網(wǎng)站CNET的報(bào)道，Passport開(kāi)局態(tài)勢(shì)良好，發(fā)布至今已經(jīng)有了20萬(wàn)部的訂單。

????投資者之前曾相信黑莓能夠復(fù)蘇并買(mǎi)入該公司的股票，將被證明是個(gè)錯(cuò)誤的決定。黑莓在2013年發(fā)布新款操作系統(tǒng)Blackberry 10之前的幾個(gè)月，公司股價(jià)一路攀升。投資者押下重注，認(rèn)為黑莓（那時(shí)候公司還叫Research in Motion）的計(jì)劃能夠成功，使得其股價(jià)在去年6月發(fā)布季度財(cái)報(bào)前的12個(gè)月中上漲了59%。然而由于黑莓Z10手機(jī)的銷(xiāo)量不如人意，財(cái)報(bào)發(fā)布后股價(jià)重挫了28%。（財(cái)富中文網(wǎng)）

????譯者：嚴(yán)匡正

????BlackBerry Ltd. has had a busy week — it debuted a new smartphone called the Passport and reported a narrower quarterly loss. But do those rosy headlines suggest a turnaround is underway?

????Not necessarily. The Canada-based company on Friday reported it recognized hardware revenue on about 2.1 million smartphones for the quarter ended Aug. 30, a tiny figure compared to the over 10 million smartphones Apple AAPL 2.94% sold over the weekend after the debut of the iPhone 6 and iPhone 6 Plus. BlackBerry’s quarterly revenue plunged 42% to $916 million from the year-ago level.

????And for those keeping score: back when Apple debuted its first iPhone in 2007, it took 74 days to ship its one millionth smartphone. BlackBerry managed to ship over 3 million devices in a quarter over roughly the same time period.

????Of course, this reversal of fortunes isn’t a surprise. BlackBerry’s worldwide smartphone market share is under 1%, according to data from research firm International Data Corporation, far less than Apple’s hold on about 12% of the market. BlackBerry’s market share was a far more sturdy 13.6% just three years ago, signifying just how quickly things can turn sour for a smartphone maker when it falls out of favor.

????BlackBerry BBRY 4.69% is hoping to change all that with the launch of its 4.5-inch square-shaped Passport, touting the device’s larger screen and apps geared to professionals that have defected to other devices. As Fortune reported last month, BlackBerry is hoping government, finance and health care workers will find the device’s unorthodox dimensions ideal for their work.

????The device is off to a fairly decent start, according to CNET, which reports 200,000 BlackBerry Passport smartphones have been ordered since launch.

????Investors have bought into the BlackBerry turnaround story before, only to be burned later when reality set in. The company’s shares rose in the months leading up to the company’s launch of a new operating system, called BlackBerry 10, which was unveiled in 2013. Investors had placed a big bet that plan could work, sending BlackBerry’s [then known as Research in Motion] shares up 59% in the 12 months before issuing quarterly results in June. Disappointing sales of the Z10 phone resulted in shares tumbling some 28%.