老外看中國(guó):淘寶為何讓人沉迷
????咖啡豆研磨機(jī):22.10美元 ????植物肥料:1.60美元 ????美國(guó)品牌貓糧(因?yàn)槲姨€是不信任中國(guó)品牌):15美元 ????真空塑料管件(用來(lái)替換已壞的管件,型號(hào)完全相同):1.64美元, 購(gòu)買(mǎi)兩件的運(yùn)費(fèi)為2.30美元。 |
????Coffee bean grinder: $22.10 ????Plant fertilizer: $1.60 ????American-brand cat food (because my wife still doesn’t trust Chinese brands): $15 ????Vacuum plastic tube piece to replace broken one (for the exact same model): $1.64. $2.30 delivery fee for two. |
????冬天騎電動(dòng)車(chē)用的暖手套:3美元 ????電動(dòng)車(chē)頭盔:每個(gè)12美元 ????用于運(yùn)輸50磅電動(dòng)車(chē)電池的雙輪車(chē):4美元 ????自行車(chē)鏈條鎖:11.80美元加3美元運(yùn)費(fèi) ????電風(fēng)扇:9.50美元 ????HEPA風(fēng)扇過(guò)濾器(用來(lái)在我家的瑞士造高端空氣凈化器無(wú)法企及的地方清潔空氣):22.90美元 ????阿里巴巴許下的承諾,以及投資者給它估值1600億美元的原因,歸根結(jié)底在于其網(wǎng)絡(luò)效應(yīng),本質(zhì)上就是更多人加入,更多人購(gòu)買(mǎi),對(duì)所有人越有益,包括阿里巴巴。 ????假冒問(wèn)題似乎基本得以解決,如果消費(fèi)者發(fā)現(xiàn)在淘寶上購(gòu)買(mǎi)的商品是假貨,或者拿到手的是假貨,都不用擔(dān)心,因?yàn)橄蛸u(mài)家支付的錢(qián)由第三方保管,直到消費(fèi)者滿(mǎn)意之后才會(huì)將錢(qián)轉(zhuǎn)給賣(mài)家。如果不滿(mǎn)意,可以退款。 ????淘寶已經(jīng)深入到中國(guó)人的日常生活之中,投資者認(rèn)為阿里巴巴還有巨大的增長(zhǎng)潛力。正如阿里巴巴在其IPO申請(qǐng)文件中所指出的那樣,中國(guó)的網(wǎng)購(gòu)仍處于較低水平(49%的中國(guó)網(wǎng)民在網(wǎng)上購(gòu)物,而美國(guó)的比例為74%)。隨著越來(lái)越多的中國(guó)人在網(wǎng)上購(gòu)物,阿里巴巴的網(wǎng)絡(luò)將會(huì)擁有更多和我一樣的重復(fù)買(mǎi)家。 ????現(xiàn)在,我都無(wú)法想象沒(méi)有淘寶的生活怎么過(guò)。(財(cái)富中文網(wǎng)) ????譯者:Lina |
????Moped hand warmers for winter riding: $3 ????Moped helmets: $12 a piece ????Two-wheeled cart to transport a 50-lb. moped battery: $4 ????Industrial chain bike lock: $11.80 Plus $3 shipping fee ????Room fan: $9.50 ????HEPA filters for the room fan, to clean air where our top-of-the-line Swiss-made air purifier doesn’t reach: $22.90 ????The promise Alibaba talks about, and why investors are valuing the company north of $160 billion, is its network effect— essentially, that when more people join, the more people buy, and the better it is for everyone including Alibaba. ????The counterfeit problem seems mostly fixed because you either know you are buying fake goods on Taobao, or if fakes arrive, your money to the seller sits in escrow until you’re satisfied. If you’re not, you simply return. ????Taobao is already engrained in Chinese life, and investors are considering the possibilities of monster growth to come for Alibaba because online shopping is still at relatively low levels in China, as the company points out in its IPO filing (49% of Internet users in China shop online vs. 74% in the U.S.). As more Chinese buy stuff online, Alibaba’s network should create more repetitive buyers like me. ????Now, I can’t imagine life without Taobao. |
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