Salesforce與微軟化敵為友
????Salesforce公司首席執(zhí)行官馬克?貝尼奧夫一向十分健談、語出驚人,抨擊起微軟公司(Microsoft)來從來不會不好意思。這不:在去年九月舉行的TechCrunch Disrupt大會上他就曾經把微軟稱為“徹頭徹尾的災難”,還說拯救它的唯一辦法就是把比爾?蓋茨請回來做首席執(zhí)行官,而且至少要給他足夠長的時間,讓他能按下“重啟鍵”。 ????噢,才花了幾個月時間——再加上一位新官上任的微軟首席執(zhí)行官——一切就全變樣了。 ????上周四,這兩家公司簽署了廣泛的戰(zhàn)略合作伙伴協(xié)議。就在簽約儀式上,貝尼奧夫充滿熱情地忙著向微軟新任首席執(zhí)行官薩蒂亞?納德拉示好。貝尼奧夫在與記者和分析師開電話會議時說:“能與薩蒂亞合作我真是太激動了。迄今為止,一切進展順利,讓我深感欣慰。” 貝尼奧夫也喜歡玩Twitter,還特地發(fā)了與納德拉的各種合影。照片上兩人并肩而立、面帶微笑,活像一對一輩子的老朋友。 ????納德拉也積極回應了這股熱乎勁。他在這個會議上稱:“能與您及您的團隊合作十分愉快。我們能在多個業(yè)務領域達成合作讓我十分高興。” ????雙方合作的細節(jié)對這兩家公司的企業(yè)客戶來說至關重要。在新聞發(fā)布會上,兩家公司公布了一些合作事項,更具體的細節(jié)肯定會在近日披露。 ????可能更重要的在于,這一最新合作表明,盡管納德拉不是蓋茨,但他確實已經按下了微軟的重啟鍵。納德拉在一個行業(yè)會議上發(fā)表講話后僅過了36小時就宣布與Salesforce建立合作關系。我的同事亞當?拉辛斯基指出,就在這個會議上,納德拉以坦率的態(tài)度贏得了眾人的矚目。無論在形式上,還是在實質上,納德拉都通過很多方式與過去劃清了界限,而直言不諱地坦承微軟面臨的挑戰(zhàn)及其優(yōu)勢只是其中的一種方式。而對業(yè)內有些人來說,包括同樣健談的Box公司首席執(zhí)行官亞倫?李維,這種改變還不會很快實現(xiàn)。 ????當然,并不是只有納德拉才采取實用主義的做法。貝尼奧夫也似乎一天比一天更愿意和多年的宿敵停戰(zhàn)和解。6月份,Salesforce就將與自己的勁敵甲骨文公司(Oracle)達成合作協(xié)議。 ????實用主義肯定能帶來回報。在宣布與微軟達成合作僅數(shù)小時后,Salesforce的股價就上升了近2%。(財富中文網(wǎng)) ????譯者:清遠 |
????Marc Benioff, the voluble CEO of Salesforce, has never been shy about taking potshots at Microsoft. To wit: at TechCrunch Disrupt in September he called the company a"complete disaster" and said the only way to save it was to bring back Bill Gates as CEO, at least for long enough to give him time to push the "reset button." ????Oh, what a difference a few months -- and a new Microsoft CEO -- can make. ????On Thursday Benioff was busy giving the warmest of corporate embraces to Satya Nadella, Microsoft's new CEO, as the two companies signed a broad strategic partnership. "I am absolutely thrilled to be partnering with Satya," Benioff said during a teleconference with reporters and analysts. "I couldn't be happier with how things have gone." Benioff also took to Twitter, where he posted smiling photos of him and Nadella side-by-side looking like BFFs. ????Nadella returned the affection. "It's a pleasure working with you and your team," he said during the call. "I couldn't be more pleased that we are partnering across many areas of our business." ????The details of the deal will be important to the enterprise customers of both companies. The companies laid out some of them in a press release, and more specifics are sure to emerge in coming days. ????Perhaps more important, the deal is the latest indication that while Nadella is not Gates, he has indeed pushed the reset button at Microsoft (MSFT). Nadella announced the partnership with Salesforce just 36 hours after speaking at an industry conference where, as my colleague Adam Lashinsky noted, he distinguished himself for his candor. Laying out Microsoft challenges, and it's strengths, forthrightly, is just one of the many ways in which Nadella is breaking with the past in both style and substance. For some in the industry, including the also voluble CEO of Box, Aaron Levie, the change couldn't have come too soon. ????Of course, Nadella is not the only one embracing pragmatism. Benioff too seems increasingly willing to bury the hatchet with perennial foes. In June, it cut a deal with arch-enemy Oracle. ????Pragmatism can pay off. Salesforce shares (CRM) were up nearly 2% in after hours trading following the announcement of it's Microsoft alliance. |