廣告新思路:7巨頭大打“小企業(yè)”牌
????美國運通 ????需要一杯咖啡?需要理發(fā)?或者需要一件具有藝術氣息的室內裝飾品?那就騎上自行車到附近的商店,同時寄望于它們接受你褲子后面口袋里的美國運通(America Express)卡。去年感恩節(jié),小企業(yè)聯(lián)合組織Main Street Alliance對美國運通開展了三年的“小企業(yè)星期六”活動表示反對,部分原因是因為它收取刷卡費。 ????與此同時,美國運通和全美獨立商業(yè)聯(lián)合會(National Federation of Independent Business)則表示,這項活動的知名度正在不斷提高,而且?guī)砹?.6%的消費支出增長。(財富中文網) ????譯者:Charlie |
????American Express ????Need a coffee, a haircut, or an artful piece of home décor? Then just hop on your bicycle, hit the neighborhood shops, and hope they accept that AmEx card in your back pocket. This past Thanksgiving the Main Street Alliance objected to American Express's three-year-old "Small Business Saturday" campaign, in part owing to the swipe fees the company charges. ????Meanwhile, AmEx (AXP, Fortune 500), together with the National Federation of Independent Business, claims awareness of the day is growing and translating to a 3.6% increase in consumer spending. |