雅虎11億美金收購(gòu)Tumblr

雅虎在今年5月斥資11億美元收購(gòu)了輕博客網(wǎng)站Tumblr，一時(shí)間成為媒體競(jìng)相報(bào)道的大新聞，盡管它并不是科技界今年最大的一筆交易——微軟（Microsoft）今年拋出了72億美元的天價(jià)收購(gòu)諾基亞（Nokia），但是它畢竟是瑪麗莎?梅耶爾就任雅虎CEO以來最大的一筆投資。它也是梅耶爾的一筆豪賭，雅虎的用戶群顯然已經(jīng)整體偏老了，急需通過Tumblr補(bǔ)充年輕的血液。

Yahoo buys Tumblr ... for $1.1 billion

Yahoo's $1.1 billion headline-making purchase of Tumblr in May wasn't the year's biggest tech acquisition -- that distinction should probably go to Microsoft's $7.2 billion bid for Nokia -- but it was Marissa Mayer's largest investment since becoming CEO. It was a big bet she argued earlier this year helps shore up Yahoo's decidedly older demographic with Tumblr's younger set.