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點(diǎn)對點(diǎn)拓荒者Napster公司的口述史

點(diǎn)對點(diǎn)拓荒者Napster公司的口述史

Richard Nieva 2013-09-10
Napster公司是互聯(lián)網(wǎng)早期歷史上最重要的初創(chuàng)公司,也是最富爭議的一個。它把點(diǎn)對點(diǎn)技術(shù)變成了主流,讓下載和分享成了網(wǎng)絡(luò)司空見慣的行為,使音樂分享變得易如反掌。但同時,它也給傳統(tǒng)的音樂產(chǎn)業(yè)致命一擊,引發(fā)了至今未決的版權(quán)爭議。它已不復(fù)存在,但它的傳奇還在流傳。
????上圖中人物按順時針方向依次為:Napster公司聯(lián)合創(chuàng)始人肖恩?范寧和史恩?帕克,Napster公司律師大衛(wèi)?博伊斯、美國唱片工業(yè)協(xié)會(RIAA)律師羅素?弗萊克曼、Napster公司CEO漢克?巴里,公敵樂隊(duì)(Public Enemy)的查克?D,金屬樂隊(duì)(Metallica)鼓手拉爾斯?烏爾里希,以及美國唱片工業(yè)協(xié)會總裁兼CEO希拉里?羅森。
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????像大多數(shù)偉大的音樂運(yùn)動(比如,貓王在埃德?蘇利文秀場,帕蒂?史密斯在CBGB搖滾俱樂部的演出)的誕生歷程一樣,Napster反抗慣例,大聲揚(yáng)言要顛覆既定規(guī)范。1999年初,這家來自馬薩諸塞州赫爾市的小公司一成立就幾乎立刻抓住了整個世界的目光。它的核心是一個聰明(如果有些原始的話)的軟件,這項(xiàng)所謂的“點(diǎn)對點(diǎn)技術(shù)”允許計算機(jī)之間通過網(wǎng)絡(luò)輕松方便地傳遞文件。它將互聯(lián)網(wǎng)轉(zhuǎn)化為一個大漩渦,決定性地證明了網(wǎng)絡(luò)所具有的創(chuàng)造和毀滅價值的力量。

????這家公司的創(chuàng)建歷程早已成為傳奇。創(chuàng)始人之一肖恩?范寧是馬薩諸塞州東北大學(xué)(Northeastern University)一位靦腆、認(rèn)真的學(xué)生,他的叔叔約翰?范寧是一位企業(yè)家,在線棋牌游戲的首創(chuàng)者。另一位創(chuàng)始人史恩?帕克與肖恩相識于黑客留言板。Napster的服務(wù)儼然已經(jīng)成為一種現(xiàn)象,塑造了文化詞典;“下載”成為一個家喻戶曉的名詞,“共享”已不僅僅是小學(xué)課程內(nèi)容。當(dāng)然,這項(xiàng)服務(wù)使得音樂產(chǎn)業(yè)一蹶不振,并最終導(dǎo)致了一場前所未有的知識產(chǎn)權(quán)官司戰(zhàn)。Napster公司在鼎盛時期擁有7,000萬用戶——鑒于消費(fèi)者當(dāng)時剛剛接觸寬帶互聯(lián)網(wǎng)服務(wù)不久,這的確是一個了不起的壯舉。即使在谷歌(Google)和Facebook時代,Napster公司依然被吉尼斯世界紀(jì)錄(Guinness Book of World Records)奉為有史以來增長最快的企業(yè)。近期發(fā)布的紀(jì)錄片《下載》(Downloaded)回顧了Napster公司的歷史,該片將于本月上線。

????在互聯(lián)網(wǎng)歷史上,Napster的故事是基礎(chǔ)性的。是的,這家公司現(xiàn)在已經(jīng)不復(fù)存在。但大多數(shù)開辟新領(lǐng)域的先驅(qū)最終不都香消玉殞了嗎?事實(shí)是,即使在今天,Napster的痕跡依然清晰可見。本月初,蘋果公司(Apple)推出它的流媒體音樂服務(wù)iTunes Radio廣播,從中隱約可見Napster昔日的雄心壯志。音樂人依然與Pandora和Spotify等流媒體音樂平臺爭論版權(quán)問題。雖然Napster并不是點(diǎn)對點(diǎn)網(wǎng)絡(luò)的發(fā)明者,但這家公司讓它變成了主流?,F(xiàn)在,一些最具顛覆性的初創(chuàng)公司,比如Airbnb,都是運(yùn)行在點(diǎn)對點(diǎn)市場之上。

????2011年,Napster終于壽終正寢。它被粗暴地收購后,并入了競爭對手——音樂訂閱服務(wù)商Rhapsody。但Napster的光輝歲月是成立后的前三年,而它在10年前已經(jīng)申請破產(chǎn)。接下來,許多親歷者將為我們講述Napster的興衰故事,其中難免有一些苦澀的情節(jié)。這些都是回憶;像所有的回憶一樣,一些細(xì)節(jié)性的東西或許不可靠。事實(shí)上,一些回憶相互矛盾。肖恩?范寧和史恩?帕克并沒有回應(yīng)我們反復(fù)提出的采訪要求。約翰?范寧拒絕對此發(fā)表評論。

????Like the birth of most great music movements -- Elvis on Ed Sullivan, Patti Smith at CBGB -- Napster was rebellious of convention, threatening to established norms, and, well, really loud. The tiny startup from Hull, Mass. launched in early-1999, grabbing the world's attention almost immediately. At its core was a clever-if-crude piece of software -- so-called peer-to-peer technology -- that allowed computers to easily send each other files over a network. It would transform the Internet into a maelstrom, definitively proving the web's power to create and obliterate value.

????The company was famously co-founded by Shawn Fanning, a shy and earnest student at Northeastern University in Massachusetts; his uncle John Fanning, an entrepreneur who pioneered online chess; and Sean Parker, a friend Shawn had met on hacker message boards. The service became a phenomenon, shaping the cultural lexicon; "downloading" became a household term, and "sharing" became more than an elementary school lesson. And, of course, it brought the music industry to its knees, eventually leading to an unprecedented legal battle over intellectual property. At its peak, Napster had 70 million users -- a feat considering consumers were only getting their feet wet with broadband Internet service. Even in the age of Google (GOOG) and Facebook (FB), Napster is still enshrined in the Guinness Book of World Records as the fastest-growing business ever. (A recently release documentary Downloaded traces the company's history; it will be available to stream online this month.)

????In the history of the Internet, Napster's story is foundational. Yes the company died. But don't most pioneers traversing new frontiers? The truth is, even today, Napster's mark is as visible as ever. Earlier this summer, Apple (AAPL) announced iTunes Radio, its own streaming music service, a faint echo of Napster's one-time ambitions. Artists continue to spar with the likes of Pandora (P) and Spotify over royalty issues. And though Napster didn't invent peer-to-peer networks, it introduced them into the mainstream. Now, some of the most disruptive startups, Airbnb to name one, run on peer-to-peer marketplaces.

????Napster finally fizzled away in 2011. It was unceremoniously bought and folded into Rhapsody, a competing music subscription service. But Napster's glory days were its first three years, before it filed for bankruptcy a decade ago. What follows here is the sometimes-bitter tale of Napster's rise and fall, as recalled by many of the players who lived it. These are recollections; like all memories, they may be fallible at the margins. In fact, some recollections herein contradict each other. Shawn Fanning and Sean Parker did not respond to repeated requests to be interviewed. John Fanning declined to comment.

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