成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開
英菲尼迪VS.林肯:誰能躋身頂級豪車俱樂部

英菲尼迪VS.林肯:誰能躋身頂級豪車俱樂部

Alex Taylor III 2013-08-30
從高端品牌向真正的奢侈品牌進(jìn)軍堪稱驚險的一跳。眼下,福特旗下的林肯和日產(chǎn)旗下的英菲尼迪這兩大品牌都在馬不停蹄的向著全球頂級豪車陣營進(jìn)發(fā)。誰能率先撞線?我們不妨從品牌定位、市場優(yōu)勢、歷史沉淀、未來前景等方面作一番對比。

????它僅僅是一小步,但卻也是汽車營銷中最為困難的一步:那就是從高端品牌(特征是高價主要靠豐富的配置來支撐),一躍而成真正的豪華品牌(特征是高價遠(yuǎn)超產(chǎn)品實(shí)際功能價值)。

????現(xiàn)在,一個美國本土品牌和一個進(jìn)口品牌正雙雙全力以赴要實(shí)現(xiàn)這驚險的一跳。美國媒體已對林肯(Lincoln)所做的種種努力做了透徹分析,而日產(chǎn)汽車(Nissan)的英菲尼迪(Infiniti)迄今卻少有人關(guān)注。不過,在很多分析師看來,這場角逐中英菲尼迪勝出的機(jī)會要更大些。

????要獲得真正的豪華品牌地位就像獲準(zhǔn)加入一家高等專屬俱樂部。它意味著你擁有一些遠(yuǎn)超過初級證書的東西,而正是這種額外的東西可以讓你理直氣壯地漫天要價。

????梅賽德斯奔馳(Mercedes-Benz)、寶馬(BMW)和奧迪(Audi)是這個俱樂部的創(chuàng)始會員,捷豹(Jaguar)、路虎(Land Rover)、瑪莎拉蒂(Maserati)和雷克薩斯(Lexus)擁有初級會員資格,凱迪拉克(Cadillac)則是雄心萬丈的后來者。而保時捷(Porsche)則享有雙重地位——既是跑車廠商,又是豪車品牌營銷者。

????目前,英菲尼迪和林肯正在采取完全不同的策略來獲得準(zhǔn)入許可。英菲尼迪采用了基于產(chǎn)品的傳統(tǒng)進(jìn)軍路線,奧迪在20世紀(jì)90年代已經(jīng)率先證明了這條路線的可行性,也就是依靠卓越的操控和先進(jìn)的技術(shù)來贏得成功。而林肯走的則是內(nèi)涵式發(fā)展路線,即依靠量身定制和客戶服務(wù)來脫穎而出。

????這兩大品牌都表示要更上一層樓需要花上數(shù)年,在這個過程中它們也都?xì)v經(jīng)過挫折,但現(xiàn)在看來英菲尼迪似乎更勝一籌。汽車研究公司AutomotiveCompass的分析師沃倫?布朗稱:“英菲尼迪擁有更豐富的產(chǎn)品線,在爭取沿海各州的年輕買主上勝算更大,而這些州正是各大豪華品牌大賺其錢的地方?!毕旅嫖覀兙蛠砘仡櫼幌滤鼈兤駷橹沟妮^量進(jìn)程:??

????t is a small leap, but among the most difficult in automotive marketing: making the transition from a premium brand -- one in which a higher price is justified by extra features -- to true luxury, where the higher price greatly exceeds the product's functional attributes.

????Two brands -- one domestic, one import -- are currently engaged in making the leap. The effort by Lincoln has been thoroughly examined by the American press, while Nissan's Infiniti has received far less attention. Yet, to many analysts, Infiniti has the better chance at success.

????Achieving true luxury status is like gaining admission to an exclusive club. It means you possess something beyond the basic credentials. You command that extra something that allows you to charge more.

????Currently, Mercedes-Benz, BMW, and Audi are charter members of the club, while Jaguar, Land Rover, Maserati, and Lexus hold junior memberships, and Cadillac is an aspirant. Porsche enjoys a dual status as a sports car maker as well as luxury marketer.

????Infiniti and Lincoln are following different strategies to gain admission. The Nissan division is using a traditional product-based assault, proven by Audi in the 1990s, where success is predicated on superiority of driving dynamics and advanced technology. Lincoln is making its case based on intangibles like customization and customer service.

????Both say that reaching the upper echelon is a process that will take years, and both have suffered setbacks, but Infiniti appears to be in the lead. "Infiniti, with a more diversified portfolio, has a much better chance of capturing younger buyers in costal states, where luxury brands earn their chops," says AutomotiveCompass analyst Warren Browne. Following, a review of the progress to date:??

掃描二維碼下載財富APP
97欧美激情超碰一区二区| 亚洲欧洲日产国码无码久久99| 国产精品日本亚洲777| 中文字幕亚洲一区二区VA在线| 乱肉艳妇熟女 岳| 久久青青草原亚洲AV无码APP| 国产精品伊人国产国产精品人在线视| 青春草在线视频观看| 波多野结衣在线观看一区二区三区| 午夜福利无码国产精品中文字幕| 撕开护士的黑色丝袜在线观看| 亚洲AV无码国产精品麻豆天美| 国产乱人伦精品一区二区在线观看| 经典三级一区二区三区视频| 国产在线aaa片一区二区99| 久久免费不卡一区二区三区| 欧美激情中文字幕另类小说| 国产免费AV片在线播放| 久久国产精品成人免费秋霞| 精品国产亚洲AV麻豆| 日本不卡一区二区三区| 亚洲成人免费播放| 1024手机在线精品观看| 女女互慰无遮挡免费视频在线观看| 国产成人午夜电影在线观看91| 九九精品国产亚洲AV日韩| 国产女人高潮好舒服在线观看| 国产成人精品久久一区二区三区av| 天堂久久久久va久久久久| 久久亚洲AV无码西西人体| 成人精品视频一区二区在线| 亚洲午夜精品国产电影在线观看| 欧美综合区自拍亚洲综合| 极品少妇自慰泬自慰| 最新国产麻豆福利在线观看| 国产一区二区在线影院欧美超级乱婬视频播放| 一本一本久久a久久综合精品| 日韩精品无码观看视频免费| 亚洲精品高清在线观看| 国产VIVODESHD精品| 来吧天天影视色香欲综合网|