????過去五年里，數(shù)字筆記記錄應用印象筆記（Evernote）可謂順風順水。41歲的菲爾?利賓是Evernote公司的聯(lián)合創(chuàng)始人兼首席執(zhí)行官。

????自《財富》（Fortune）于2011年秋季報道該公司以來，印象筆記的用戶數(shù)已經增加了三倍多，達到了6,600萬，其中有200萬為付費用戶。此外，這家公司從山景城的單層辦公室搬到了位于雷德伍德城的一棟辦公樓，現(xiàn)有320名員工。它還收購了至少五家初創(chuàng)企業(yè)，其中包括Mac繪圖應用Skitch。同時還發(fā)布了一系列新功能，其中包括企業(yè)版Evernote，目前被5,000多家企業(yè)使用。隨著Evernote投入巨資進行擴張，這家公司從T. Rowe Price、紅杉資本（Sequoia Capital）以及莫根塔勒風險投資公司（Morgenthaler Ventures）等公司籌得了2.51億美元。

????利賓接受《財富》采訪時說：“如果你利潤豐厚，那差不多意味著你江郎才盡了?！贝_實，這位生于圣彼得堡、長于布朗克斯的連續(xù)創(chuàng)業(yè)者一直表示，自己把Evernote看成一家“百年企業(yè)”，認為它有潛力屹立百年而不倒，因為它的業(yè)務是存儲記憶：通過該應用，用戶能鍵入文件、拍攝照片、保存網(wǎng)絡報道、錄制語音備忘錄等等。這些數(shù)據(jù)儲存在Evernote公司的服務器上，用戶可通過自己的桌面和移動設備進行訪問。因此，在iPhone上通過印象筆記錄制的采訪錄音幾乎馬上就能在臺式機上通過印象筆記收聽。

????利賓暗示，印象筆記僅僅能記筆記。（至少在兩到三年內，Evernote公司都沒有上市的打算。）利賓談到了一項全新的“非常性感的加密技術”，這可是他的原話。這項技術有望在今年底推出。更有意思的是，列賓還組織了一個內部團隊開發(fā)硬件產品，以擴展印象筆記的用戶體驗。

????列賓的設想已經付諸于實現(xiàn)了。 Evernote公司與大名鼎鼎的傳統(tǒng)筆記本廠商Moleskine合作制造的Moleskine筆記本就是一例。這款產品用特殊紙張制造，以確保手機或平板電腦上的印象筆記應用可以準確無誤的掃描用戶的手寫筆記。

????“我們在設計該筆記本的同時，還設計了如何圍繞它打造數(shù)字體驗，”列賓解釋說。“一些新東西會變成電子設備，還有一些則沒必要，它們會變成傳統(tǒng)的（實體）設備。不過，所有一切都是圍繞著完整的用戶體驗?！?/p>

???? 列賓認為技術正回歸原點，即再次從整體的角度思考設計。蘋果（Apple）就是其中的典范，Nest恒溫器和Fibbit跑步機也都是極具代表性的產品。列賓稱：“當前世界即將迎來設計思維的大革命?！憋@然，如果列賓能任意施為，Evernote將在這場革命中扮演重要角色。（財富中文網(wǎng)）

????譯者：項航

????For Evernote, the digital note-taking app co-founded by 41-year-old CEO Phil Libin, the last five years have been pretty damned good.

????Since Fortune profiled the startup in Fall 2011, Evernote has more than quadrupled its users to 66 million -- 2 million of whom pay -- moved from a one-floor Mountain View office to a Redwood City-based building with 320 employees, acquired at least five startups including the Mac drawing app Skitch, and released a slew of new features including Evernote for Business, currently used by over 5,000 companies. Evernote has raised $251 million in funding from T. Rowe Price, Sequoia Capital, Morgenthaler Ventures and others, as it invests heavily in expansion.

????"If you're vastly profitable, it kind of means you've run out of ideas," Libin tells Fortune. Indeed, the St. Petersburg-born, Bronx-raised serial entrepreneur has long said he views Evernote as a "100-year company," one that with the potential to endure that long because it's in the business of the storing memories: it lets users type documents, take photos, save Web stories, record voice memos, among other things. The data are stored on the company's servers and accessible on users' desktop and mobile devices. So, an interview recorded via Evernote on an iPhone is almost immediately available to listen to with Evernote for the desktop.

????Libin suggests there's much more to Evernote than just note-taking. (Going public is not something the company plans to do for at least another two or three years.) Libin talks of a new "super-sexy encryption" feature -- his words -- tentatively due later this year. More interesting: he has an internal team designing hardware products that expands the Evernote experience.

????One current product line that offers an idea of what Libin is talking about are the traditional Moleskine notebooks designed in partnership with the startup, with page materials that ensure capturing clean digital shots snapped by Evernote for the phone or tablet.

????"We designed it at the same time we were designing the digital experience around it," explains Libin. "So some of the new things are going to be electronic devices, and some are just going to be just [physical objects] that aren't necessarily electronic, but are designed together as a complete experience. But they're all about making you smarter, giving you elegant ways of being productive."

????Libin argues tech is returning to a point where design is thought of again holistically, pointing to Apple (AAPL) as the most obvious example, as well as products like the Nest thermostat and Fitbit. "The world right now is on the verge of a revolution of massive design thinking," says Libin. Clearly if Libin has his way, Evernote will have a large role in that.