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微軟Xbox未戰(zhàn)先輸

微軟Xbox未戰(zhàn)先輸

John Gaudiosi 2013-06-24
微軟Xbox和PS4今年將前后腳上市銷(xiāo)售。不過(guò),分析人士認(rèn)為,微軟阻止用戶(hù)離線玩游戲以及限制銷(xiāo)售二手游戲的要求傷害了核心玩家的感情。盡管它隨后順應(yīng)民意,調(diào)整了相關(guān)政策,但是品牌已經(jīng)受到損害,必然會(huì)影響到產(chǎn)品的銷(xiāo)量。年末的游戲主機(jī)大戰(zhàn)還沒(méi)正式開(kāi)打,微軟已經(jīng)處于下風(fēng)。

????此舉對(duì)于Gamefly和RedBox等游戲出租公司來(lái)說(shuō)絕對(duì)是好消息。他們可以為目前的PS3、Xbox 360、Wii和Wii U等提供下一代游戲。此外,它對(duì)于二手游戲市場(chǎng)同樣是個(gè)好消息。去年,二手游戲?yàn)橹麑?zhuān)業(yè)游戲零售商GameStop帶來(lái)的收入超過(guò)10億美元。GameStop在一則聲明中稱(chēng):“這對(duì)于玩家而言是好消息,微軟能夠理解消費(fèi)者以及二手市場(chǎng)的重要性,這一點(diǎn)值得稱(chēng)贊?!?/p>

????資深游戲開(kāi)發(fā)者、Oddworld Inhabitants游戲公司的創(chuàng)始人,曾開(kāi)發(fā)PS4游戲《奇異世界:阿比逃亡記》(Oddworld: Abe's Oddysee New N Tasty)的羅尼?蘭寧認(rèn)為,如今的玩家將購(gòu)買(mǎi)游戲視為一種日常消費(fèi),他們可以以此來(lái)抵消軟件的60美元價(jià)格點(diǎn)。蘭寧說(shuō):“個(gè)人在這個(gè)市場(chǎng)可以用他們的游戲庫(kù)存來(lái)交易更新的版本。如果和用戶(hù)的意見(jiàn)背道而馳,剝奪玩家對(duì)游戲的擁有權(quán),它將損害公司品牌。”

????目前,微軟已經(jīng)蒙受了損失。盡管隨著手機(jī)和免費(fèi)游戲的發(fā)展,游戲人群的范圍正在不斷擴(kuò)大,但微軟仍在努力修復(fù)與核心玩家的關(guān)系,他們對(duì)于游戲行業(yè)至關(guān)重要。獨(dú)立視頻游戲分析師比利?皮德根認(rèn)為,對(duì)于微軟關(guān)于Xbox One上的軟件認(rèn)證要求,玩家社區(qū)強(qiáng)烈的負(fù)面反應(yīng)雖然不太可能對(duì)產(chǎn)品的上市銷(xiāo)量產(chǎn)生顯著影響,但忽視玩家的批評(píng)將導(dǎo)致這款產(chǎn)品在2014年的銷(xiāo)量放緩。

????皮德根說(shuō):“在E3大會(huì)上,微軟未能及時(shí)回應(yīng)玩家的情緒,結(jié)果使PS4獲得了巨大的競(jìng)爭(zhēng)優(yōu)勢(shì)。索尼可以更有創(chuàng)造性地利用這些優(yōu)勢(shì)。微軟的反應(yīng)或許有些晚,但對(duì)Xbox One的數(shù)字版權(quán)管理與二手游戲政策作出顯著的調(diào)整能夠重新贏得部分玩家。但索尼獲得的優(yōu)勢(shì)已成事實(shí),2014年,PS4必將大賣(mài)?!保ㄘ?cái)富中文網(wǎng))

????譯者:劉進(jìn)龍/汪皓

????This move is good news for game rental companies like Gamefly and RedBox, which will be able to offer next-gen games alongside current PS3, Xbox 360, Wii, and Wii U titles. It's also a win for the used games market, which accounted for over $1 billion last year for top game specialty retailer GameStop (GME). In a statement, GameStop said, "This is great news for gamers, and we applaud Microsoft for understanding consumers and the importance of the pre-owned market."

????Veteran game developer Lorne Lanning, founder of Oddworld Inhabitants and creator of the PS4 game, Oddworld: Abe's Oddysee New N Tasty, said today's gamers view their game purchases as a commodity that they can use to offset the $60 price point of today's software. "It's a marketplace for individuals to trade their stockpile of games for newer titles," said Lanning. "Not listening to that audience today and trying to halt that ownership gamers feel for their games is damaging to one's own brand."

????The damage has been done for Microsoft. Now it's trying to rebuild its relationship with the core gamers who are vital to the industry, even as the gaming demographic broadens with mobile andfree-to-play games. Independent video game analyst Billy Pidgeon believes strong negative feedback from the gamer community directed toward Microsoft's statements regarding software authentication on Xbox One would not have significantly affected launch sales of either console, but ignoring gamer criticism could have slowed sales over 2014.

????"Microsoft's failure to respond to gamer sentiment at E3 opened up a competitive advantage for PS4 that Sony was able to creatively exploit," said Pidgeon. "Microsoft's response may be a little late, but making an apparent turnaround on Xbox One's DRM and used games policy will likely gain back much ground lost to gamer dissent. Still, Sony was able to gain an edge that should boost PS4 sales well into 2014."

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