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瀏覽器大戰(zhàn)硝煙再起

瀏覽器大戰(zhàn)硝煙再起

JP Mangalindan 2013-05-24
戰(zhàn)火已蔓延到了移動(dòng)領(lǐng)域。但加入競爭的第三方開發(fā)者面臨一個(gè)最大問題是:目前安卓是安卓操作系統(tǒng)默認(rèn)的瀏覽器, Safari是iOS默認(rèn)的瀏覽器。而在移動(dòng)設(shè)備上,用戶并不能像在電腦上那樣更改默認(rèn)瀏覽器。如何突破這個(gè)市場柵欄?

????在臺(tái)式機(jī)上,網(wǎng)頁瀏覽器曾經(jīng)為了爭奪市場控制權(quán)而大打出手。如今隨著越來越多的用戶通過智能手機(jī)、平板電腦和更新的“手機(jī)平板電腦”等獲取信息,瀏覽器大戰(zhàn)的戰(zhàn)場也從電腦轉(zhuǎn)移到了手機(jī)。那么,誰將是最終的贏家?

????早在2012年6月,競爭便已陷入白熱化:據(jù)網(wǎng)站通訊流量檢測機(jī)構(gòu)StatCounter公布, 安卓以約22%的份額領(lǐng)先,Opera瀏覽器22%緊隨其后,然后是iOS平臺(tái)上的Safari瀏覽器,占比21%。之后,谷歌(Google)的安卓瀏覽器始終穩(wěn)居榜首,份額已經(jīng)達(dá)到31%,iOS則為24%,Opera瀏覽器有所減少,跌至15%。

????去年夏天,安卓瀏覽器的份額遙遙領(lǐng)先于Opear瀏覽器與iOS的Safari瀏覽器。

????安卓設(shè)備的日益擴(kuò)張并不奇怪。據(jù)分析公司IDC公布,安卓手機(jī)制造商在2013年第一季度的出貨量達(dá)到1.62億臺(tái);蘋果出貨量為3,700萬臺(tái)。(為滿足讀者的好奇心,順便公布一下,名列第三的是Window Phone,出貨量為700萬臺(tái)。)

????2010年底發(fā)布的一款針對電腦開發(fā)的瀏覽器RockMet,最近宣布將改變方向。在發(fā)布后兩年半時(shí)間里,這款整合了社交網(wǎng)絡(luò)與RSS源訂閱功能的創(chuàng)新瀏覽器,僅有450萬用戶。不管你喜不喜歡,臺(tái)式機(jī)市場始終都在微軟(Microsoft)Internet Explorer、火狐(Firefox)和谷歌Chrome等幾大巨頭的統(tǒng)治之下。Rockmelt聯(lián)合創(chuàng)始人兼首席技術(shù)官蒂姆?霍維斯最近對《華爾街日報(bào)》(The Wall Street Journal)表示:“時(shí)至今日,瀏覽器只是一扇擋在[消費(fèi)者]路上的又大又笨的窗戶?!苯冢琑ockmelt公布了Rockmelt for Web,這是一個(gè)互聯(lián)網(wǎng)用戶通過任何瀏覽器均可以訪問的內(nèi)容聚合器。

????在iOS平臺(tái)上,可供用戶選擇的瀏覽器并不少,從Opear到知名度較低的原子核瀏覽器(Atomic Web Browser),各方都瞄準(zhǔn)手機(jī)互聯(lián)網(wǎng)瀏覽器領(lǐng)域,使出渾身解數(shù),力圖脫穎而出:如網(wǎng)站加載加速、處理Windows系統(tǒng)的各種辦法,書簽同步等等功能層出不窮。

????但第三方開發(fā)者仍面臨一個(gè)問題。如同Internet Explorer是微軟Windows操作系統(tǒng)中預(yù)裝的瀏覽器一樣,安卓也是安卓操作系統(tǒng)默認(rèn)的瀏覽器,同樣iOS的默認(rèn)瀏覽器是Safari。這也是為何根據(jù)StatCounter的統(tǒng)計(jì)數(shù)據(jù),第三方開發(fā)的瀏覽器目前遠(yuǎn)遠(yuǎn)落后的原因。弗雷斯特研究公司(Forrester)分析師查爾斯?戈?duì)栁慕忉尫Q:“Safari與安卓是打開鏈接的默認(rèn)瀏覽器,如何克服這個(gè)問題?”你可以下載其他瀏覽器,但與個(gè)人電腦可以將如火狐或谷歌Chrome設(shè)置成默認(rèn)瀏覽器不同,移動(dòng)設(shè)備并沒有這樣的設(shè)置?!俺且苿?dòng)設(shè)備也有同樣的設(shè)置,否則我們不會(huì)看到太多真正的競爭?!?/p>

????而據(jù)《華爾街日報(bào)》報(bào)道,擁有1.2億用戶的傲游瀏覽器(Maxthon)以及其他公司,正在計(jì)劃推出臺(tái)式機(jī)、手機(jī)和車載產(chǎn)品使用的瀏覽器,其中包括今年與先鋒電子(Pioneer Electronics)達(dá)成的一筆交易,屆時(shí)司機(jī)與乘客可以通過觸摸屏設(shè)備瀏覽網(wǎng)絡(luò)。

????換言之,瀏覽器大戰(zhàn)遠(yuǎn)未結(jié)束。只不過戰(zhàn)火已經(jīng)蔓延到了更多交叉平臺(tái)。(財(cái)富中文網(wǎng))

????翻譯:劉進(jìn)龍/汪皓

????There was a time when web browsers duked it out for dominance on the desktop. But with users consuming information more and more on smartphones, tablets, and newer form factors like "phablets," the battleground has shifted to mobile. Who's winning?

????As recently as June 2012, the competition was in a dead heat: Android led with nearly 22%, followed by Opera at 22%, then Safari on iOS with 21% according to StatCounter. Google's (GOOG) Android has cemented a solid lead since then with 31%, iOS at 24%, and Opera trailing with 15%.

????The stock Android browser pulled ahead of Opera and Safari for iOS last summer.

????That shouldn't come as a surprise, given the proliferation of Android devices. According to the analytics firm IDC, Android phone makers shipped 162 million devices during the first quarter of 2013; Apple (AAPL) shipped 37 million. (And in case you're curious, Windows Phone came third, with 7 million.)

????RockMelt, a desktop-focused web browser that launched in late 2010, recently announced it was changing course. In the two-and-a-half years since launch, the innovative browser which integrated social network and RSS feed integration right into the browser window, only signed up 4.5 million users. Like it or not, the desktop market is a landscape ruled with a virtual iron fist by the likes of Microsoft (MSFT) Internet Explorer, Firefox, and Chrome. "Browsers today are just big dumb windows in [consumers'] way," Rockmelt co-founder and CTO Tim Howes told The Wall Street Journal recently. Rockmelt recently announced Rockmelt for Web, a content aggregator any Internet user with a browser can access.

????On iOS, there's no shortage of Web browsers to choose, from Opera to the lesser-known Atomic Web Browser, all of which try to put their own spin on mobile Internet browsing to stand out: features like accelerated Web site loading, different ways to juggle Windows, bookmark syncing, among others.

????But there's a problem for third-party developers. Much like Internet Explorer is the pre-loaded browser on Microsoft Windows, Android is the default browser on the Android operating system, as Safari is on iOS. Which is why, according to StatCounter, such offerings are at a distant fourth place right now. "The thing is, Safari and Android are default recipients of your link, and what's going to overcome that?" explains Forrester analyst Charles Golvin. You can download other browsers, but there isn't a setting like on the PC that makes a browser like Firefox or Google Chrome the go-to browser. "Until that's the case, we're not going to get as much realcompetition."

????Still, companies like Maxthon, which The Journal reports has 120 million users, is pushing forward with its own desktop, mobile, and in-car browser offerings, which includes a deal this year with Pioneer Electronics where drivers and passengers can surf the web via touch-screen device.

????Translation: The browser war is far from dead. They're just more cross-platform than ever.

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