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圖表:智能手機(jī)發(fā)貨量首次超越功能手機(jī)

圖表:智能手機(jī)發(fā)貨量首次超越功能手機(jī)

 Philip Elmer-DeWitt 2013-04-28
市場(chǎng)調(diào)研機(jī)構(gòu)IDC稱,今年一季度,全球智能手機(jī)發(fā)貨量首次超過(guò)了功能手機(jī)。其中,三星市場(chǎng)份額繼續(xù)排在首位,蘋果市場(chǎng)份額增速首次下滑到個(gè)位數(shù),諾基亞的份額繼續(xù)大幅下跌,黑莓已經(jīng)跌出前五,中興市場(chǎng)份額也在萎縮。

????IDC于本周五發(fā)布了關(guān)于全球手機(jī)市場(chǎng)現(xiàn)狀的季度報(bào)告,其中的頭條新聞是:憑借年同比增長(zhǎng)41.6%,智能手機(jī)出貨量首度超過(guò)功能手機(jī)。相比之下,整體手機(jī)市場(chǎng)只增長(zhǎng)了區(qū)區(qū)4%。

????IDC分析師凱文?雷斯蒂沃稱:“手機(jī)用戶們都希望自己口袋里揣著的手機(jī)可以媲美電腦?!?/p>

????我們以兩張對(duì)應(yīng)的餅圖,分別呈現(xiàn)IDC估計(jì)的智能手機(jī)與非智能手機(jī)的市場(chǎng)份額數(shù)據(jù)。依照慣例,我們要提醒大家:銷量前三名的廠商中,蘋果(Apple)和諾基亞(Nokia)公布了發(fā)貨量,但三星(Samsung)沒(méi)有。

????請(qǐng)注意以下幾點(diǎn):

????? LG和中興(ZTE)交換了位次

????? 諾基亞的市場(chǎng)份額繼續(xù)大幅縮水(同比下降25%)

????? Research in Motion的黑莓(Blackberry)去年在所有手機(jī)廠商中排名第4,而如今已跌出前五名

????? 蘋果增速下降到個(gè)位數(shù)(2012年第一季度,蘋果公司同比增長(zhǎng)88.7%,而今年一季度,這個(gè)數(shù)值僅為6.6%)

????? IDC估計(jì),盡管三星年同比增長(zhǎng)近29%,但它的出貨量仍然少于前五名之外其它所有廠商的總發(fā)貨量(財(cái)富中文網(wǎng))

????譯者:項(xiàng)航

????The headline of IDC's quarterly report on the state of the global mobile phone market Friday was that smartphone shipments, on the strength of their 41.6% year over year growth, overtook feature phones for the first time. The overall cellphone market, by contrast, grew an anemic 4%.

????"Phone users want computers in their pockets," says IDC's Kevin Restivo.

????With the usual caveat that of the top three vendors, Apple (AAPL) and Nokia (NOK) publish shipment figures and Samsung doesn't, we offer IDC's estimated market share data for all mobile phones -- smart and otherwise -- as a pair of matched pie charts.

????A few things to note:

????? LG and ZTE have switched places

????? Nokia continues to hemorrhage market share (down 25% year over year)

????? Research in Motion's (BBRY) Blackberry, No. 4 last year, has fallen off the top 5 vendor list

????? Apple's growth is down to single digits (from 88.7% year over year in Q1 2012 to 6.6% in Q1 2013)

????? Despite nearly 29% growth year over year, as IDC estimates it, Samsung is still dwarfed by Others

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