成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開
三招化解任天堂生存危機(jī)

三招化解任天堂生存危機(jī)

JP Mangalindan 2013-02-06
曾經(jīng)的游戲巨頭如今已經(jīng)深陷困境,維系翻身希望的最新家庭游戲機(jī)Wii U的銷量也遠(yuǎn)遠(yuǎn)不及預(yù)期。任天堂到底應(yīng)該怎么辦?

????任天堂深陷困境。

????本周初,享有盛譽(yù)的視頻游戲公司任天堂(Nintendo)宣布公司最新家庭游戲機(jī)Wii U銷量不及預(yù)期,僅售出306萬臺(tái)。去年10月,該公司曾表示,希望到今年3月底銷量能接近550萬臺(tái),但現(xiàn)在這一目標(biāo)已降到了400萬臺(tái)。游戲軟件的銷量則要好得多:去年年底一共賣出了1,100萬個(gè)游戲。其實(shí)任天堂也調(diào)低了這方面的預(yù)期,即到今年3月的銷量目標(biāo)從2,400萬款降為1,600萬款。

????去年11月評測Wii U時(shí),我打心眼里覺得它有很多亮點(diǎn):雙屏的體驗(yàn)頗為有趣,首發(fā)的幾款游戲也很有意思,其他還有很多。但這臺(tái)游戲機(jī)還是有一些不足之處。要想提振銷量,任天堂必須在如下幾個(gè)方面進(jìn)行改進(jìn):

????降價(jià)(這是明擺著的)。Wii U標(biāo)準(zhǔn)款起價(jià)300美元,其他型號(hào)價(jià)格更高。如果現(xiàn)在是2001年,游戲迷們對這個(gè)價(jià)格絕不會(huì)多考慮,肯定趨之如騖。但是時(shí)過境遷,現(xiàn)在不管傳統(tǒng)游戲迷或開發(fā)商是否愿意承認(rèn),蘋果的iPhone、iPad和谷歌安卓(Android)設(shè)備上的各種休閑游戲已吸引了大量年輕用戶。只需要看看任天堂不斷下降的價(jià)格底線就能證明這一點(diǎn)了。日前任天堂總裁巖田聰表示,公司近期不會(huì)考慮下調(diào)定價(jià),部分原因在于目前任天堂游戲機(jī)的售價(jià)已經(jīng)在成本線以下了。但是為了讓產(chǎn)品顯得更有競爭力,尤其是面對iPad mini那極富吸引力的329美元的售價(jià),采取降價(jià)這樣的激進(jìn)舉措可能還是勢在必行。

????升級硬件。去年10月我就評測了一臺(tái)Wii U,它有很多招人喜歡的地方。但讓人難熬的加載時(shí)間不算在內(nèi)。比如,在退出一個(gè)游戲或是應(yīng)用時(shí),要加載Wii U的主菜單,還是需要最少16秒,最多28秒(平均耗時(shí)為20秒)。從大方面說,這聽起來不算多長時(shí)間,但所有這些時(shí)間加起來,加載時(shí)間就讓人覺得沒完沒了了——其他用戶,比如急躁的日本女性用戶就會(huì)認(rèn)同這一點(diǎn)。考慮到另外兩個(gè)對手,已經(jīng)征戰(zhàn)市場多年的索尼(Sony)的PlayStation 3和微軟(Microsoft)的Xbox 360并沒有出現(xiàn)這個(gè)問題,這個(gè)情況就更不可原諒了。任天堂也承認(rèn)了這一問題,同時(shí)表態(tài)自己正在設(shè)法解決。但真正要解決可能還有待時(shí)日了。

????加快游戲開發(fā)。發(fā)布新游戲機(jī)時(shí),首批配套的游戲通常要等一段時(shí)間才會(huì)推出。Wii U也不例外。但更糟的是,幾款主打游戲,如《皮克敏3》(Pikmin 3)、大有希望的動(dòng)作游戲《神奇101》、以及《瓦里奧游戲》都被推到了“今年上半年”才能發(fā)布。如果以前Wii U就不好賣,那現(xiàn)在情況就更是如此了,因?yàn)樗麄兡苤竿牧ψ髦皇恰稑犯叨际小罚↙ego City Undercover)或從其他平臺(tái)上移植過來的游戲,比如《極品飛車》(Need for Speed: Most Wanted)?!度麪栠_(dá)傳說》(Zelda)、《星際火狐》(Star Fox)或《銀河戰(zhàn)士》這種級別的游戲根本就連影子都沒有。而任天堂獨(dú)有的經(jīng)典游戲卻是吸引買家的必備利器。(財(cái)富中文網(wǎng))

????譯者:清遠(yuǎn)

????Nintendo is in trouble.

????The long-respected video game company announced earlier this week that sales of its newest home console, the Wii U, were lower than anticipated, with just 3.06 million units sold. Last October, the company had said it expected to sell nearly 5.5 million machines through the end of March, but now that number has been downgraded to 4 million. Software sales fared better: 11 million games sold through the end of last year, though Nintendo also scaled back its expectations there, from 24 million to 16 million sold through March.

????When I reviewed the Wii U last November, I genuinely found a lot to like: a fun dual-screen experience and several interesting launch titles, to name a few. But the console had -- and still has -- rough edges. Here's what Nintendo (NTDOY) must do to potentially goose those sagging sales:

????Lower the price. (Obviously.) The Wii U starts at $300 for the standard model and climbs from there. If this were 2001, that's a price gamers wouldn't think about twice. But times have changed, and whether or not many traditional gamers and publishers want to admit it, casual gaming on the Apple (AAPL) iPhone, iPad, and Google (GOOG) Android devices is siphoning away younger users. Look no further than Nintendo's declining bottom line for proof of that. Nintendo President Satoru Iwata recently said the company was not planning a price cut any time soon, in part due to the fact that the company is already selling the console below cost. But to make it a more compelling sell, particularly when faced with the iPad Mini's attractive $329 price, a more drastic measure like a price cut is probably needed.

????Upgrade the firmware. There were many things to like about the Wii U when I reviewed one last October. Atrociously long loading times were not one of them. And they're still a nuisance. Loading up the Wii U's main menu, say, when exiting out of a game or an app, still takes 16 seconds at best, and 28 at worst. (The average time is 20.) In the big scheme, that doesn't sound like a lot of time, but add up all those seconds, and the loading time becomes interminable -- something other users, like this angsty Japanese woman would agree with. It's also pretty inexcusable given that the Sony (SNE) PlayStation 3 and Microsoft (MSFT) Xbox 360 -- consoles that have been on the market for years -- don't suffer from this. Nintendo has acknowledged it's a problem and says it's working on a fix. It can't come soon enough.

????Accelerate game development. When a new console launches, the first slew of games is usually followed by somewhat of a lull in releases. The Wii U is no different. But even worse, several key games like Pikmin 3, the promising action game Wonderful 101, and Game & Wario were pushed back to "the first half of the year." If the Wii U was a tough sell for some before, it's even more so now when the best they have to look forward to is Lego City Undercover or games ported over from other consoles like Need for Speed: Most Wanted. Where is Zelda, Star Fox or Metroid? Classic franchises unique to the Nintendo brand are a must-have to pique buyers' interest.

掃描二維碼下載財(cái)富APP
国产欧美一区二区精品久久久| 91偷拍自产一区二区三区| 九九线精品视频在线观看视频| 日韩中文在线欧美日韩一区二区| 国产精品55夜色66夜色| 最新国产精品拍自在线播放| 国产女邻居给我深喉口暴了| 亚洲一区二区三区蜜桃| 国产欧美久久一区二区三区| 国产美女视频黄a视频免费全过程| 精品视频无码一区二区三区| 国产日韩精品欧美一区灰| 97视频人人看人人做首页一97碰| 欧美国产精品不卡在线观看| 中文字幕av一区二区三区高| 尤物爽到高潮潮喷视频大全| 精品国产乱码一区二区三区麻豆| 国产自愉怕一区二区三区| 成人午夜免费在线观看| 大屁股av系列在线 哟男哟女视频八区 | 亚洲国产一区二区在线观看| 97人妻无码一区二区精品免费| 国产一区私人高清影院| 免费国产自在在线视频| 中文字幕一区二区在线不卡| 国产91流白浆喷水免费观看| 亚洲av无码国产一级毛片久久国产精选精华精品| 亚洲中文字幕久久精品无码2021| 国产无人区码卡功能齐全| 无码人妻丰满熟妇区毛片| 欧美爆乳乱妇高清免费| 性欧美精品一区二区三区在线播放| yoyo社区─精品资源在线观看| 国产精品无码一二三区免费| 亚洲AV综合永久无码精品| 高清在线亚洲精品国产二区| 青草久久久国产线免观| 九一无码中文字幕久久无码| 国产蜜桃一区二区三区在线观看| 成人区人妻精品一区二区不卡| 东京无码熟妇人妻AV在线网址|