????讓海量數(shù)據(jù)更有意義。穿戴式產(chǎn)品通常包含不同的傳感器，讓用戶能自動(dòng)探測(cè)包括海拔、速度、脈搏、所在地等各種信息。“量化自身”運(yùn)動(dòng)就是穿戴式商業(yè)的生活實(shí)驗(yàn)室，讓人們以更加精密的方式了解自己的身體和行為。數(shù)據(jù)可以通過(guò)智能手機(jī)或計(jì)算機(jī)，從用戶的穿戴式設(shè)備傳送到云數(shù)據(jù)庫(kù)。這樣，用戶就能實(shí)時(shí)查看、分享和分析這些數(shù)據(jù)。

????穿戴式設(shè)備捕捉的數(shù)據(jù)通常儲(chǔ)存在云數(shù)據(jù)庫(kù)中，因此該領(lǐng)域設(shè)計(jì)的其實(shí)是智能系統(tǒng)，而不僅僅是小物件。

????然而，原始數(shù)據(jù)對(duì)普通人而言用途不大。人們初次看到一整天的能量消耗，或者夜晚的睡眠類型的圖表時(shí)，可能會(huì)覺(jué)得有趣。但是如果圖表和一系列數(shù)字就是全部，人們可能就會(huì)開(kāi)始產(chǎn)生所謂的“圖表疲勞”（在Fjord公司，我們這么叫的）。幾次之后，新鮮感就會(huì)消失殆盡。但是這些設(shè)備收集的數(shù)據(jù)被用于帶來(lái)實(shí)質(zhì)性的利益時(shí)，就變成了無(wú)價(jià)之寶——比如省去麻煩、節(jié)約金錢(qián)、或是成功地幫助治療和預(yù)防慢性疾病。下面是幾個(gè)例子。

????? 當(dāng)你出門(mén)騎車或是忙著照看小孩時(shí)，可以掃一眼智能手表，看看給你打電話或發(fā)郵件的是誰(shuí)，再?zèng)Q定要不要從錢(qián)包或口袋里掏出手機(jī)，以此達(dá)到過(guò)濾通訊的效果。

????? 不難想象，智能眼鏡可以在云數(shù)據(jù)庫(kù)中匹配你看到的商品，為你省錢(qián)，分享其他人的購(gòu)物經(jīng)驗(yàn)，從而讓你得到最佳的交易機(jī)會(huì)。

????? 在一篇神奇的博文里，近期確診為2型糖尿病患者的丹?洪詳細(xì)描述了帶傳感器的可穿戴設(shè)備讓他了解到飲食和運(yùn)動(dòng)對(duì)自己健康的影響和將來(lái)的危害。他以一句簡(jiǎn)單的話結(jié)尾：“數(shù)據(jù)拯救了我的生命。”這是不是核心利益？

????構(gòu)建個(gè)人生態(tài)系統(tǒng)。可穿戴科技并不是一項(xiàng)獨(dú)立的業(yè)務(wù)，它還可以簡(jiǎn)化和強(qiáng)化我們做的其他事情。在英國(guó)，巴克萊信用卡（Barclaycard）為參加節(jié)日活動(dòng)的人準(zhǔn)備了定制的無(wú)線射頻識(shí)別腕帶。這樣，人們無(wú)需攜帶現(xiàn)金或錢(qián)包就能在節(jié)日活動(dòng)上購(gòu)物、觀看演出。迪斯尼（Disney）最近推出MagicBand腕帶擴(kuò)展了這一概念。迪斯尼世界的參觀者使用可以它做很多事情，比如付費(fèi)搭乘交通工具，再比如在迪斯尼度假村打開(kāi)房門(mén)。

????智能手機(jī)已經(jīng)成為了互聯(lián)世界的樞紐。但是不斷增大的屏幕意味著手機(jī)越來(lái)越大，充電越來(lái)越頻繁。這種趨勢(shì)給了體積更小，能耗更低的設(shè)備一個(gè)好機(jī)會(huì)。而可穿戴設(shè)備將會(huì)成為人們便利的好幫手，同時(shí)也補(bǔ)充了智能手機(jī)的功能。當(dāng)你騎車，或者開(kāi)車時(shí)，智能眼鏡或耳機(jī)的語(yǔ)音引導(dǎo)是不是顯然比智能手機(jī)更實(shí)用？一目了然的智能手表難道不適合接收當(dāng)?shù)厣痰甑馁?gòu)物信息？運(yùn)動(dòng)時(shí)，你不希望你的科技產(chǎn)品經(jīng)久耐用，防水并且提供光照嗎？去夜店或者海灘，腕帶難道不比磚頭似的智能手機(jī)更安全、更方便嗎？

????Making sense of the data deluge. Wearables typically contain a range of different sensors, allowing users to automatically detect anything from altitude and speed to their pulse or location. The "quantified self" movement is the living lab of the wearables business, allowing people to understand their own bodies and behavior in ever more sophisticated ways. As the data is transmitted from your wearable device via your smartphone (or computer) to the cloud, you can see, share and analyze the data in real-time.

????Data captured by wearables will normally live in the cloud, and the wearable business is therefore about the design of smart systems, not merely small objects.

????Raw data is not of much use to normal people, however. The first time you see a graph of your energy use during a day, or your sleep patterns during the night, it might be interesting. But if a graph and a set of numbers is all you're presented with, chances are that you'll start developing what we at Fjord call "chart fatigue." After a few times, the novelty factor has worn off. But personal wearable-collected data can be extremely powerful when it helps bring tangible benefits – such as reducing hassle, saving money, or successfully helping fight or manage chronic disease. Here are a few examples.

????? When out biking or when busy with a small child, you can filter communication by simply glancing at a smart watch to see the identity of the person calling or sending a message before you decide to pull out your smartphone from your purse or pocket.

????? It's easy to imagine how smart glasses could save you money and transform any in-store experience by matching the objects you're looking at with a cloud database to make sure you get the best possible deal.

????? In a now legendary blog post, recently diagnosed Type 2 Diabetic Dan Hon detailed how his use of a range of sensor-laden wearable devices allowed him to understand how diet and exercise impacted his wellbeing and future prospects. He ends his post simply stating that "data saved my life." How is that for core benefit?

????Enabling personal ecosystems. Instead of being its own business line only, wearable technology can also simplify or amplify other things we do. In the U.K. Barclaycard equipped festivalgoers with custom RFID wristbands, which allowed them to buy things and gain access to gigs at the festival without having to carry money or a wallet. Disney (DIS) recently extended this concept with their MagicBand wristband that allows Disney World visitors to use it for a range of actions from paying for rides to opening their rooms at the Disney resort.

????The smartphone is now the hub of our connected universe. But constantly growing screen sizes mean bigger phones and more frequent phone charging. This smartphone trend offers a good opportunity for smaller and less energy-hungry devices, and wearables will become handy companions and additions to smartphones. When biking or driving a car, surely smart glasses or voice guidance through earpieces would be more practical than the smartphone? Is the glanceable smart watch not a natural place to receive contextual offers by local shops? When you exercise, would you not want your primary technology to be durable, waterproof and light? In the nightclub or at the beach, is a wristband not more secure and convenient than that big brick of a smartphone?