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颶風(fēng)桑迪給一位企業(yè)家的啟示

颶風(fēng)桑迪給一位企業(yè)家的啟示

Patricia Sellers 2012-11-08
桑迪這樣的緊急情況似乎正在成為一種新的常態(tài),而我們面臨“新常態(tài)”時(shí)所犯的最大的錯(cuò)誤是往往低估了情況的嚴(yán)重程度。麥道夫的準(zhǔn)兒媳、專(zhuān)業(yè)應(yīng)急物資初創(chuàng)企業(yè)的創(chuàng)始人告訴我們,永遠(yuǎn)要做好充分的準(zhǔn)備,才能從容應(yīng)對(duì)下一次風(fēng)暴。
???? ????
?? 凱瑟琳?霍珀(Catherine Hooper)

????凱瑟琳?霍珀是我最近遇到的非常迷人的一位創(chuàng)業(yè)者。她的初創(chuàng)企業(yè)黑色雨傘(Black Umbrella)主要業(yè)務(wù)是幫助人們針對(duì)洪水、颶風(fēng)、核大戰(zhàn)和我們可能擔(dān)憂的其他災(zāi)難,做好充分準(zhǔn)備?;翮陮?duì)災(zāi)難有切身體會(huì):她的未婚夫安德魯?麥道夫的父親伯納德?麥道夫,是美國(guó)最臭名昭著的“龐氏騙局”的始作俑者。伯納德?麥道夫(也是安德魯?麥道夫的老板)的騙局被揭穿后,安德魯?麥道夫的職業(yè)生涯從此一蹶不振。

????去年三月,我曾在《財(cái)富》雜志上報(bào)道過(guò)霍珀。上周,颶風(fēng)“桑迪”席卷美國(guó)東海岸,我通過(guò)電子郵件聯(lián)系霍珀,問(wèn)她從此次風(fēng)暴中是否學(xué)到了什么。她認(rèn)為,“桑迪”讓自己確信,我們正面臨一種新的常態(tài),最好做好準(zhǔn)備。

????為下一場(chǎng)風(fēng)暴做好準(zhǔn)備:黑色雨傘創(chuàng)始人兼總裁凱瑟琳?霍珀給您的建議

????周一,東海岸大部分居民的生活總算是恢復(fù)了正常。孩子們重新回到了學(xué)校。上班族開(kāi)始乘坐公共交通去上班。經(jīng)受住超級(jí)風(fēng)暴“桑迪”的襲擊,許多房屋業(yè)主們終于松了一口氣。但“常態(tài)感”作為此次風(fēng)暴的一個(gè)遺留影響會(huì)讓民眾產(chǎn)生大量的疑問(wèn),懷疑這種級(jí)別的突發(fā)情況是不是已經(jīng)屬于一種“新的常態(tài)”。

????從科學(xué)的角度來(lái)看,我認(rèn)為這確實(shí)會(huì)成為一種常態(tài)。據(jù)聯(lián)合國(guó)(the United Nations)統(tǒng)計(jì),1975至2008年期間爆發(fā)的10次最致命的自然災(zāi)害中,有一半發(fā)生在2002年以后。大型風(fēng)暴的數(shù)量在不斷增加。因此,為潛在的大災(zāi)難做好準(zhǔn)備,正是這種“新常態(tài)”的一部分。

????既然如此,最重要的問(wèn)題是:如何才能做好最充分的準(zhǔn)備?

????對(duì)于許多美國(guó)人來(lái)說(shuō),答案就是提前采購(gòu)。上周一晚上,我在市區(qū)的公寓斷電,當(dāng)時(shí)我很高興自己已經(jīng)花154美元從亞馬遜(Amazon.com)買(mǎi)了一臺(tái)Duracell Powerpack 600電源組。平時(shí),我把這個(gè)32磅的應(yīng)急電源放在車(chē)?yán)?,但它在家里的作用同樣明顯,可以給手機(jī)、iPad和電腦充電。

????我買(mǎi)的最便宜、卻最有用的一件工具是花30美元購(gòu)買(mǎi)的浴缸應(yīng)急儲(chǔ)水器WaterBob,它可存儲(chǔ)100加侖水。這款產(chǎn)品甚至配有一個(gè)水泵,可以輕松從中抽水用于飲用、洗澡和洗漱。

????此外,SureFire E2D戰(zhàn)術(shù)防身手電可以讓我不用在黑燈瞎火中爬22層樓梯(如果遇到不法之徒,還可以用來(lái)防身)。

????我們?cè)撊绾吾槍?duì)不確定的災(zāi)難做好充分的準(zhǔn)備?答案不止購(gòu)買(mǎi)工具這么簡(jiǎn)單。作為一名應(yīng)急準(zhǔn)備專(zhuān)業(yè)人員,我經(jīng)常提到策略的重要性。這次風(fēng)暴中,我使用了一些策略(或者有些情況沒(méi)有使用,結(jié)果給我?guī)?lái)了損害),讓我認(rèn)識(shí)到那些對(duì)我們的生存和舒適性最有用的措施。

????我做過(guò)的最明智的事情是:盡量提前考慮。周一早上,我把車(chē)開(kāi)出車(chē)庫(kù),加滿(mǎn)油,然后把它停在靠近我家的大街上。我在家里存滿(mǎn)了不容易腐壞的食物。我扔掉了所有垃圾。我還在iPad里面下載了許多最新上映的兒童電影。

????Catherine Hooper is one of the more intriguing entrepreneurs I've met recently. Her startup, Black Umbrella, provides services to help people prepare for floods, hurricanes, nuclear war and pretty much any other disaster we might fear. Hooper knows disasters: She is the fiance of Andrew Madoff, Bernie Madoff's son whose career collapsed when his dad (who was his employer) was discovered to be the world's greatest Ponzi schemer. I profiled Hooper in Fortune last March. Last week, when Sandy blew up the East Coast, I emailed her and asked if she learned anything from the storm. She did. Sandy convinced Hooper that we're confronting a new normal and we had better be prepare for it.

????Prepping for the next storm: An entrepreneur's advice by Catherine Hooper, founder and President, Black Umbrella

????For most East Coast residents, life officially returned to normal on Monday. Children went back to school. Commuters returned to work, using mass transit. Many homeowners breathed sighs of relief at having weathered Superstorm Sandy. But as a sense of normalcy returns, questions abound about whether emergencies of this magnitude are part of "the new normal."

????Based on science, I believe that they are. According to the United Nations, half of the 10 deadliest disasters between 1975 and 2008 occurred after 2002. Big storms are on the rise. And preparing for potential catastrophes is part the new normal.

????That said, the most important question is: What's the best way to prepare?

????For a lot of Americans, the answer is to buy stuff. When we lost power in my downtown apartment last Monday night, I was very happy to have bought a Duracell Powerpack 600 for $154 on Amazon.com (AMZN). Normally, I keep this 32-pound emergency power source in the car, but it works just as well at home to keep mobile phones, iPads, and computers charged.

????On the cheaper end, my most useful purchase turned out to be the WaterBob, a $30 bathtub liner that safely stores 100 gallons of water. It even has a pump to make getting the water out for drinking, bathing, and sanitation very simple.

????Meanwhile, my SureFire E2D executive defender flashlight lit my way up 22 flights of stairs (and would have come in handy if I had run into unwanted company).

????But the answer to how we can best prepare for uncertainty is about more than the tools. As an emergency preparedness professional, I frequently talk about the importance of tactics. As I used them during the storm (or didn't, to my detriment), I became aware of what steps are most useful to our survival and comfort.

????The smartest thing I managed to do: Think ahead as much as possible. On Monday morning, I got the car out of my garage, filled it with gas, and parked it on the street near my building. I stocked the house with non-perishable food. I took out all of the garbage. And I downloaded several new kids' movies to my iPad.

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