艾倫?喬奇諾

????現(xiàn)年50歲的艾倫?喬奇諾是《Core77》雜志主編，多年來一直是設(shè)計(jì)界的意見領(lǐng)袖。但當(dāng)紐約視覺藝術(shù)學(xué)院（School of Visual Arts）邀請(qǐng)他創(chuàng)編一項(xiàng)設(shè)計(jì)課程時(shí)，他發(fā)現(xiàn)自己不得不解釋，為什么這不一定是個(gè)好主意?！拔覍?duì)他們說，‘現(xiàn)在再編一個(gè)傳統(tǒng)工業(yè)設(shè)計(jì)課程沒有意義’?，F(xiàn)在這些量產(chǎn)產(chǎn)品已經(jīng)足夠了！”

????喬奇諾轉(zhuǎn)而開始探討新式的藝術(shù)加工品，討論管理、手工藝、體系和基于設(shè)計(jì)理念創(chuàng)造出來的東西。讓他意外的是，這家學(xué)院邀請(qǐng)他寫些東西，談?wù)勅绾卧谘芯可?xiàng)目中教授這些內(nèi)容。喬奇諾說：“因此，我拿出了一份藍(lán)圖——像宣言一樣的東西。他們真地信任我。由于這完全是從無到有，做這樣的建議多少有些忐忑，但也倍感榮幸。”

????在17年的教師生涯中，喬奇諾表示，他一直告訴學(xué)生，“要做只有自己能做的論文，而不是自己能夠完成的論文，”喬奇諾說?！盀榱藥Ш眠@門課程，我希望加入個(gè)人觀點(diǎn)——反映現(xiàn)實(shí)世界的關(guān)注，并加入很多經(jīng)驗(yàn)......”

????最終，喬奇諾完成了藝術(shù)碩士《設(shè)計(jì)產(chǎn)品》（Products of Design）課程，這是對(duì)教育同行、導(dǎo)師、領(lǐng)先設(shè)計(jì)思想家和業(yè)內(nèi)人士進(jìn)行了數(shù)百小時(shí)采訪之后的結(jié)晶。與這些他信賴的人交談越多，喬奇諾就越清楚這個(gè)課程應(yīng)當(dāng)是什么樣子。當(dāng)被問到他是如何做到的，他笑著說：“我從來沒有計(jì)劃，總是嫉妒那些有計(jì)劃的人。但在某種意義上，似乎是很多機(jī)會(huì)選擇了你。因此，我很感恩有這個(gè)機(jī)會(huì)重新設(shè)想未來的設(shè)計(jì)教學(xué)中的某一部分?！?/p>

Allan Chochinov

????As editor-in-chief of Core77 magazine, Allan Chochinov, 50, has been a leading voice in the design world for years. But when the School of Visual Arts in New York asked him to create a design program, he found himself in the unexpected position of explaining why it might not necessarily be a good idea. "I said to them, 'it doesn't make sense to make a classic industrial design program now. We don't need more mass produced things!'"

????Instead, Chochinov talked about new kinds of artifacts and about stewardship, craft, systems, and stuff created based on design thinking. And, to his surprise, the school asked him to write up how these things could be taught in a graduate program. "So I put together a roadmap -- a kind of manifesto. And they really trusted me. Since I was able to start completely from scratch, it was a scary but privileged proposition," Chochinov says.

????Over the course of 17 years of teaching, Chochinov says he has always told his thesis students that they "should do the thesis that only they can do, not just what they can pull off," Chochinov says. "So to chair the program, I wanted to bring a personal point of view -- a pedagogy that resonated with real world concerns, but which was also informed by a lot of experience...."

????Ultimately, Chochinov ended up with the MFA Products of Design program, the result of hundreds of hours of interviews with peers, mentors, leading design thinkers, and folks in the industry. The more he had conversations with people he trusted, the more it was obvious to him what the program should look like. When asked how he ended up here, he laughs "I never had a plan, and always envied those who did. But it seems a lot of opportunity chooses you in some sense, so I'm grateful for the chance to re-imagine a slice of what the future of design education can be."