成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開
超極本出師未捷身先死?

超極本出師未捷身先死?

Don Sears 2012-07-26
人們本以為“超極本”可以給嚴重衰退的PC市場打一針強心劑,但這種現(xiàn)象似乎并沒有成為現(xiàn)實。最近的市場分析報告顯示,全球PC市場需求嚴重不足。倒霉的是,超極本推出的時機也存在問題,真可謂生不逢時。

????“超極本”原本被人們寄予厚望,大家都認為它們可以給日益蕭條的PC市場打一針強心劑。但到目前為止,它似乎遠沒達到人們的期望。

????話說回來,什么是超極本?超極本是指由除了蘋果公司(Apple)之外的電腦廠商——如惠普(HP)、戴爾(Dell)、華碩(Asus)、三星(Samsung)、宏基(Acer)等廠家生產(chǎn)的搭載了Windows操作系統(tǒng)和英特爾(Intel)處理器的筆記本電腦。它們的重量一般還不到4磅,厚度在0.8英寸以下,有高性能的驅(qū)動器,屏幕尺寸與普通筆記本電腦差不多,但電池續(xù)航時間很長。(別把它們和上網(wǎng)本混為一談。上網(wǎng)本也曾一度成為行業(yè)的寵兒,不過沒過多久,消費者就發(fā)現(xiàn)許多上網(wǎng)本的性能太差。)從本質(zhì)上講,超極本就是電腦廠商造出來抗衡蘋果的MacBook Air的機器。

????許多今年推出的超極本都將搭載英特爾最新的Ivy Bridge芯片架構(gòu),它的耗電量更低,但是計算能力和圖形處理能力都有所提高。隨著傳統(tǒng)的開學季和圣誕購物季離我們越來越近,廠家的營銷活動也會加大力度。從歷史上看,大多數(shù)筆記本電腦都是在第四季度賣出去的。

????不過從目前來看,消費者似乎并不青睞超極本。最近兩家市場分析公司的報告顯示,全球PC市場嚴重魅力不足。IDC和高德納公司(Gartner)的報告都指出,今年第二季度全球PC銷量為8,750萬臺,比去年同期下降了0.1%。在美國,這個數(shù)字更是慘淡得多,整整縮水了10.6%。PC銷量不景氣已經(jīng)不是新聞了——這一趨勢已經(jīng)持續(xù)了七個季度之久。雖然廠家一直想把超極本打造成一個單獨的高端筆記本類別,但卻始終沒有取得什么進展。英特爾公司曾經(jīng)預測到今年年末,超極本的銷量將占到所有筆記本的40%。但現(xiàn)在看來,這個預測值得懷疑。

????除了需求不足之外,影響超極本銷量的另一個問題是市場時機。超極本進入老百姓的生活還是2012年年初的事,而新一代的Windows 8操作系統(tǒng)要到今年的假日季才能上市。因此如果你現(xiàn)在買一臺超極本,它安裝的還是Windows 7系統(tǒng)。很多消費者不想在未來的幾個月內(nèi)使用一種已經(jīng)過時的操作系統(tǒng)。高德納公司的首席分析師北川美佳子在7月11日發(fā)布的一份聲明中稱:“各大廠商都有相當一部分的研發(fā)經(jīng)費撥給了超極本,而且英特爾也向這個細分市場投入了大量資金。雖然超極本在2011年首次推向市場,但是直到搭載了Ivy Bridge芯片的超極本發(fā)布,大規(guī)模的市場推廣才在2012年的第2季度開始。因此,這個市場仍然處于早期使用者階段?!?/p>

????現(xiàn)在就說超極本已經(jīng)失去活力還為時過早,不過由于出貨量不盡人意,許多硬件廠商已經(jīng)改變了策略。首先是價格。六月初,一些新款超極本的價格從1,200美元左右一下子猛跌了幾百美元,有些款式的價格甚至只有先前某些款式的一半。許多PC制造商一夜之間回到了起點,又要拼命地與蘋果進行競爭。

????蘋果公司已經(jīng)用MacBook Pro和MacBook Air給市場設(shè)立了標桿。MacBook Air更是超極本中的佼佼者,把輕薄和美觀做到了極致。索尼(Sony)的Vaio系列也用同樣的路子搞了好幾年,但它的銷量和市場影響力一直都無法和蘋果媲美。事實上,根據(jù)高德納公司的數(shù)據(jù),蘋果本季度的實際增長率達到了4.3%,而其他主要廠商都出現(xiàn)了負增長。如果把MacBook Air比成一輛豪車的話,它好比一輛保時捷(Porsche)或梅塞德斯-奔馳(Mercedes),不僅定價高,而且基本上沒有打折的余地。如果你喜歡奔馳,就只能乖乖掏錢?,F(xiàn)在許多超極本的定價也很靠近MacBook Air。問題是,如果你有了買奔馳的錢,為什么不直接買奔馳呢?

????PC廠商考慮的不僅僅是市場份額和季度利潤,他們還想改變自己的商業(yè)模式。蘋果主要關(guān)注利潤,而PC和筆記本電腦制造商一向習慣以量取勝,靠低成本的筆記本和臺式電腦打天下?,F(xiàn)在這些廠商也開始克隆MacBook Air的特點,用上最高端的材料,以便在高端市場競爭逐利。由于廠商對超極本的預期非常之高,大家都被低需求打了個措手不及,迫使各廠商紛紛打折甩貨,甚至背上虧損。

????IDC研究總監(jiān)大衛(wèi)?達烏德在一份聲明中稱:“由于市場飽和等經(jīng)濟因素,加上大眾對Windows 8的預期,以及今年晚些時候的其他變化,導致美國市場今年第二季度出現(xiàn)了兩位數(shù)的萎縮。在這種情況下,消費者紛紛推遲購機時間,廠商和零售商們也放緩了推廣新機的動作,以出清存貨。此外,由于消費性筆記本趨于飽和,商業(yè)部門置換周期漫長,加上宏觀經(jīng)濟和政治活動影響了人們的信心和支出,情況進一步惡化?!?/p>

????另外微軟(Microsoft)破天荒地自造硬件的行為也讓硬件廠商和英特爾雪上加霜。微軟最近發(fā)布了一款名叫Surface的平板電腦,它搭載了一個完整的Windows版本,擁有一塊觸摸屏和一個內(nèi)置鍵盤,而且還可以與微軟的移動操作系統(tǒng)同步?,F(xiàn)在我們還無法得知Surface平板電腦會不會對消費者造成影響,但它肯定會影響到微軟的硬件伙伴。他們肯定不愿意看到更多的不確定性因素。

????對于想買一臺劃算的高性能筆記本的消費者來說,這種趨勢可能是件好事。但是對于那些急于在市場上尋找救命稻草的硬件廠商來說,他們肯定不高興。

????譯者:樸成奎

????So-called Ultrabooks were supposed to revive moribund PC sales. So far, they seem to have done anything but.

????What are Ultrabooks, anyway? They are Windows-based, Intel-powered laptops made by almost all the major non-Apple (AAPL) vendors like HP (HPQ), Dell (DELL), Asus, Samsung, and Acer. They typically weigh less than four pounds and are under .8 inches thick with high-performance drives, normal-sized screens and long battery life. (These are not netbooks, an industry sugar high that drove sales for a short time before consumers realized many models were underpowered.) In essence, Ultrabooks were intended as an answer to Apple's MacBook Air.

????Many of the Ultrabooks coming out this year will feature Intel's new Ivy Bridge chip architecture that consumes less power while increasing computing and graphics processing. Expect the marketing blitz to pick up steam as we get closer to traditional Back-to-School campaigns followed by Christmas shopping fever. Historically, most laptop purchases are made in the fourth quarter.

????For now, consumers don't seem to have fallen in love. Recent reports from two analyst firms show the global PC market in dire need of oomph. Both IDC and Gartner reported sluggish shipments worldwide for the second quarter down 0.1% from the second quarter of last year at 87.5 million units. In the U.S., the numbers were a whole lot worse, shrinking 10.6%. While poor PC sales are nothing new -- the trend extends back seven straight quarters now -- the push to establish Ultrabooks as a standalone, high-end laptop category appears stalled. Intel (INTC) had said it expected this category to make up 40% of all laptop sales by year's end. That now seems doubtful.

????Compounding the lack of demand is market timing. Ultrabooks have only really come to life in early 2012, yet the next version of Windows is due this holiday shopping season. So if you buy an Ultrabook right now, it will have Windows 7. A lot of consumers don't want to be stuck with an outdated operating system in a few months. "A big portion of R&D spending has been allocated to Ultrabook development, together with Intel's massive investments to establish the market segment," said Mikako Kitagawa, principal analyst at Gartner in a July 11 statement. "Though Ultrabook was at first introduced in the market in 2011, the major promotion kicked off toward the end of 2Q12 with the IvyBridge, based Ultrabook release. This segment is still in an early adopter's stage."

????It is likely too early to say Ultrabooks are dead in the water, but lackluster shipments already have hardware manufacturers adapting their tactics. First up is the price. In early June, new versions of Ultrabooks were announced that shaved off hundreds of dollars off their initial prices around $1,200, with some versions at nearly half the price of early models. That leaves PC makers largely where they were to begin with, struggling to compete with Apple.

????Apple has been setting the pace in the market with its MacBook Pro and MacBook Air models, the latter being the crème-de-la-crème of super light and thin, beautifully designed notebooks. Sony (SNE) has been doing this for years as well with its Vaio line, but not with the same sales impact or marketing behind it as Apple. In fact, Apple boasted real growth of 4.3% this quarter, according to Gartner, while major vendors slumped.

????If the MacBook Air were a luxury automobile, it would be a Porsche or a Mercedes, and its sticker price would be high with little to no room for discounting. If you like Mercedes, here's what it will cost you. Covet it and pay up, so the thinking goes. Right now, many Ultrabooks are priced closely to an Air. The question, in other words, is why not simply buy the Mercedes?

????More than market share or quarterly profits are at stake. PC manufacturers are partly trying to change the way they do business. Apple focuses on profit, while PC and laptop makers have traditionally found success in volume sales and lower-cost laptops and desktop replacements. By cloning the features of the Air with top-line materials, Ultrabooks were intended to compete at the top end. With expectations incredibly high for the category, the lack of demand is already forcing discounts and losses for the hardware vendors.

????"The U.S. market suffered a double-digit contraction in the second quarter as market saturation and economic factors combine with anticipation of Windows 8 and other changes later in the year. In this context, consumers are delaying purchases, and vendors and retailers are slowing down their PC activities to clear existing inventories," said David Daoud, research director at IDC, in a statement. "The situation is exacerbated by consumer notebook saturation, a slowing replacement cycle in the commercial sector, and the big macro-economic and political events affecting confidence and spending."

????Microsoft (MSFT) isn't making it easy for hardware vendors or Intel. MS recently announced it is creating its own hybrid-tablet device, Surface, that runs a full version of Windows, with a touch screen and built-in keyboard, and synchronizes with its mobile operating system. It's way too early to know if Surface will impact consumers, but it will certainly impact its hardware partners. More uncertainty is not likely to be welcomed by Microsoft's hardware partners.

????The trend may end up being a good for consumers hoping to snap up a deal but it's not going to cheer hardware manufacturers looking for signs of life in the market.

掃描二維碼下載財富APP
中文字幕第一区第二区| 女儿的朋友7中汉字晋通话| 国产福利一区二区三区高清| 99久热RE在线精品99 6热视频| 无码爆乳护士让我爽| 无码中文字幕制服丝袜| 办公室少妇愉情理伦片| 人妻高清无码中文字幕在线a | 欧美超级乱婬视频播放| 日韩欧美国产激情在线播放| 无码专区精品在线播放| 国产黄a一级二级三级看三区| 国产精品专区第五页| 人体内射精一区二区三区| 艳妇乳肉豪妇荡乳AV| 人妻夜夜爽天天爽三区| 一级亚洲特黄在线视频| 国产在线精品一区二区不卡麻豆 720P | 夜夜爽天天操,狠狠干天天射| 高清国产天干天干天干| 精品多毛少妇人妻AV免费久久| 欧美日韩影音先锋第一页| 国产日产韩产一区二区精品无码| 中文字幕乱偷在线观看| 久久久久久久综合综合狠狠| 亚洲色偷拍区另类无码专区| 无码视少妇视频一区二区三区| 精品免费国偷自产| 免费观看的AV毛片的网站| 亚洲AV中文无码乱人伦在线播放| 久久精品国 720P 国产一区二区三区不卡av| 中文字幕乱人伦一区二区| 久久青青草原国产精品免费| 看免费5XXAAA毛片裸体| 精品人妻少妇一区二区三区在线| 久久AV无码精品人妻出轨| 欧美在线成人午夜影视| 欧美日韩免费在线一区二区三区不卡| 无码人妻精品一区二区抖音| 亚洲精品国产综合无码| 奔跑吧蔷薇日本免费一区香蕉视频|