????《財(cái)富》雜志（Fortune）編輯部在決定將哪些企業(yè)作為報(bào)道對(duì)象時(shí)，各位同事都會(huì)格外精挑細(xì)選。而當(dāng)我們?cè)诳屏_拉多州阿斯彭市舉行的年度盛事“頭腦風(fēng)暴技術(shù)類公司競(jìng)賽”（Brainstorm Tech competition）上評(píng)選“創(chuàng)業(yè)偶像”（Startup Idol）時(shí)更是鄭重其事。畢竟，最終只有一家企業(yè)能夠獲得“創(chuàng)業(yè)偶像”大獎(jiǎng)。

????今年共有五家初創(chuàng)企業(yè)角逐這大獎(jiǎng)。獎(jiǎng)品包括赫曼?米勒公司（Herman Miller）出品的家具和一臺(tái)全新的聯(lián)想（Lenovo）多點(diǎn)觸控電腦。下面我們就來了解一下各家候選公司的情況，看看誰會(huì)成為最后的優(yōu)勝者：

????Bina科技公司

????候選理由：雖然現(xiàn)在做一次人類基因測(cè)序只需花1,000美元，但分析原始基因數(shù)據(jù)的費(fèi)用還是高達(dá)1萬美元。位于加州紅木海岸（Redwood Shores）的Bina科技公司認(rèn)為，這其實(shí)是一個(gè)巨大的機(jī)遇。該公司源于斯坦福大學(xué)（Stanford University）和加州大學(xué)伯克利分校（UC Berkeley）聯(lián)手開展的一個(gè)癌癥研究項(xiàng)目，去年才正式創(chuàng)立。它推出的產(chǎn)品是Bina Box。Bina Box利用公司開發(fā)的硬件和軟件分解、壓縮并處理數(shù)據(jù)，然后將數(shù)據(jù)傳送到儲(chǔ)存并進(jìn)一步處理數(shù)據(jù)的Bina云（Bina Cloud），或傳送到專為該公司定制的一個(gè)私有云中。

????評(píng)委點(diǎn)評(píng)：UberMedia公司的首席執(zhí)行官比爾?格羅斯表示：“你們追求的目標(biāo)很遠(yuǎn)大。搶占先機(jī)是好事，但是行動(dòng)太超前的話就頗具挑戰(zhàn)性了。先從在座的合伙人手里拉些投資吧。確保你們能撐到市場(chǎng)真正形成的那一天?！?/p>

????Afterschool.me公司

????候選理由：首席執(zhí)行官兼創(chuàng)始人伊萬?費(fèi)爾德曼創(chuàng)辦的這家企業(yè)可以被視為一個(gè)在線中心，它擁有一些社交網(wǎng)絡(luò)的要素，致力于幫助家長(zhǎng)為孩子尋找課余補(bǔ)習(xí)項(xiàng)目。費(fèi)爾德曼稱：“我們使培訓(xùn)機(jī)構(gòu)與家長(zhǎng)的交流變得更便捷，并且給它們帶來新的利潤(rùn)源。”

????評(píng)委點(diǎn)評(píng)：格羅斯說：“我喜歡這個(gè)產(chǎn)品，也會(huì)用在自己孩子身上。但是你們需要打響知名度，要通過一些獨(dú)特的角度來獲得關(guān)鍵的多數(shù)客戶，這樣才能吸引大量客戶。我也不知道具體該怎么做，但這是你們需要努力的重點(diǎn)?！?/p>

????Axonify公司

????候選理由：這家公司成立于2011年，主要致力于改變雇主培訓(xùn)員工的方式。它位于安大略省的滑鐵盧市，所用的主要工具是一種基于云的軟件。這種軟件圍繞一種名為“間歇式重復(fù)”（spaced repetition）的行為學(xué)習(xí)技術(shù)構(gòu)建。它在電腦、智能手機(jī)、銷售終端和安全終端等各種設(shè)備上提供各種短小的問題、數(shù)據(jù)片段和游戲，每天只需花90秒或更少時(shí)間即可完成。

????評(píng)委點(diǎn)評(píng)：社交+資本合伙公司（Social + Capital Partnership）的一般合伙人馬姆恩?海密德稱：“我確實(shí)很喜歡你們的項(xiàng)目。畢竟重新培訓(xùn)員工要比重新招人容易得多?！?/p>

????Sift公司

????候選理由：普通電子郵件用戶每年收到的購(gòu)物類郵件超過9,000封。如果這一數(shù)字屬實(shí)，那么任何時(shí)候，用戶的收件箱都有50%的空間都被這類郵件占據(jù)。這使電子郵件的使用體驗(yàn)變得糟糕透頂，郵箱似乎充斥著零售商的電郵、每日特賣和訂貨確認(rèn)信息，簡(jiǎn)直泛濫成災(zāi)。Sift的投資方是移動(dòng)創(chuàng)業(yè)公司的推動(dòng)者Tandem公司和一些像商務(wù)社交網(wǎng)站LinkedIn公司的資深副總裁迪普?尼薩這樣的天使投資人。作為一個(gè)購(gòu)物類應(yīng)用，Sift專為平板電腦和智能手機(jī)打造。通過從用戶的購(gòu)物郵件、Facebook上顯示的偏好和發(fā)布的Tweet及其他網(wǎng)絡(luò)痕跡中獲取的相關(guān)信息，Sift能創(chuàng)造一種移動(dòng)購(gòu)物體驗(yàn)。而那些煩人的購(gòu)物郵件呢？用戶可以選擇把它們自動(dòng)保存到一個(gè)獨(dú)立的文件夾里。

????評(píng)委點(diǎn)評(píng)：海密德的問題是：“你們?nèi)绾潍@取用戶并使用這種產(chǎn)品呢？現(xiàn)在市場(chǎng)上電子商務(wù)已經(jīng)表現(xiàn)出疲態(tài)，所以要讓人使用另一種應(yīng)用以鞏固市場(chǎng)份額會(huì)是一個(gè)巨大的挑戰(zhàn)?！?/p>

????Storycoach公司

????候選理由：Story Coach公司通過讓用戶動(dòng)筆寫故事或?qū)⒖谑鰞?nèi)容變成文本的方式讓他們獲得故事。其內(nèi)在技術(shù)還能搜索網(wǎng)絡(luò)，找到相關(guān)圖片、視頻和文章，并將所有這些整合起來，打造一個(gè)富含多種媒體內(nèi)容的復(fù)述故事。

????評(píng)委點(diǎn)評(píng)：“這個(gè)創(chuàng)意很有意思。但是對(duì)我來說，它似乎屬于太細(xì)分的市場(chǎng)領(lǐng)域。而且，它似乎很容易復(fù)制：其他許多大公司只要愿意，就能推出這種服務(wù)。它必須要做到脫穎而出，成為一個(gè)功能精良的產(chǎn)品。我絕不會(huì)在它還半生不熟時(shí)就倉(cāng)促把它推向市場(chǎng)?！?/p>

????最后贏家是：Axonify公司。

????譯者：清遠(yuǎn)

????Fortune's fourth-annual contest for the perfect elevator pitch.

????Here at Fortune, the staff is selective when it comes to the companies we cover. When it comes to our Startup Idol competition at the annual Brainstorm Tech competition in Aspen, Colo., it's fair to say that the stakes are even higher. After all, only one startup can win.

????This year, five startups vied for the mantle and prizes included furniture from Herman Miller and a new multi-touch computer from Lenovo. Meet the contestants, and find out which one emerged the victor:

????Bina Technologies

????The pitch: Though the human genome can now be sequenced for as little as $1,000, analyzing that raw genetic data can still cost upwards of $10,000. The Redwood Shores, California-based Bina Technologies, sees that as an opportunity. The company, founded last year, began as a cancer research project at Stanford University and UC Berkeley, and produced the Bina Box, which pairs company-developed hardware and software to crunch, compress and process data, then either transmits it to the Bina Cloud, which stores and processes the data, or a private cloud constructed for the company.

????Judge's comment: "I think you're going after something that's incredible," said UberMedia CEO Bill Gross. "It's good to be early, but to be way too early is challenging. Get some money out of these partners. Make sure you're alive when the market really booms."

????Afterschool.me

????The pitch: Think of CEO and founder Evan Fieldman's venture as an online hub with social networking elements focused on helping parents find after-school programming for their kids. "We're faciliating conversations with parents and introducing new revenue streams beyond registration," says COE and founder Evan Fieldman.

????Judge's comment: "I loved the product and would use it for my own kids," said Gross. "But you need awareness, some angle to get critical mass but also so people can turn to you. I don't have the idea, but that's where you need to focus."

????Axonify

????The pitch: Founded in 2011, the company aims to transform the way employers train workers. The Waterloo, Ontario-based startup uses cloud-based software built around a behavioral-learning technique called "spaced repetition" that serves up trivia-style questions, bits of data, and games on different devices -- computers, smartphones, point-of-sale, and security terminals -- and take 90 seconds a day or less to complete.

????Judge's comment: "I really like what it is you do," said Mamoon Hamid, General Partner, The Social + Capital Partnership. "It's easier to retrain than to rehire."

????Sift

????The pitch: The average email user receives over 9,000 shopping messages a year, which, if true, can account for 50% of their inbox at any given time. That can make for an awfully clumsy email experience, one seemingly overrun by retailer emails, daily deals, and order confirmations. Backed by mobile startup accelerator Tandem and angel investors like LinkedIn Senior Vice President Deep Nishar, Sift is a shopping app for the tablet and smartphone set that creates a mobile shopping experienced based around a user's preferences and history from shopping emails, Facebook preferences, and Tweets, among other things. As for those pesky shopping emails? Users have the option of having them automatically moved into a separate folder.

????Judge's comment: How do you acquire users and use a product like this?" asked Hamid. "There's an e-commerce fatigue in the market today and trying to get someone to use another app to consolidate will be a challenge."

????Storycoach

????The pitch: Story Coach lets users capture stories either by letting them write them out or translating their spoken word to text. Under-the-hood tech also scours the Internet for items like relevant photos, videos, and articles, and weaves them in to create a media-rich retelling of the story.

????Judge's comment: "Interesting idea, but it seems a little bit niche to me and it seems pretty replicable that a lot of other bigger companies could put out if they wanted to. It really has to come out and be a really elegant product to use. I wouldn't put it out halfway done.

????And the winner was: Axonify.