成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開
美國NBC重金投資奧運

美國NBC重金投資奧運

Daniel Roberts 2012-05-29
奧運的電視轉(zhuǎn)播權(quán)之爭愈演愈烈。去年6月,美國全國廣播公司耗資43.8億美元拿下截至2020年底的奧運會美國轉(zhuǎn)播權(quán)。他們能否賺錢呢?

????去年6月,美國全國廣播公司(NBC)據(jù)稱耗資43.8億美元拿下截至2020年底的奧運會轉(zhuǎn)播權(quán)。這對于近半收入依賴轉(zhuǎn)播費的國際奧林匹克委員會(IOC)真可謂是從天而降的一個大餡餅。在NBC的這筆大投入中,7.75億美元將用于2014年俄羅斯索契的冬季奧運會,12億美元用于2016年里約熱內(nèi)盧的夏季奧運會。但如今這家廣播公司已經(jīng)切身體會到奧運會轉(zhuǎn)播并非是只賺不賠的買賣:該公司在2010年的溫哥華冬季奧運會上虧損2.23億美元,主要原因是經(jīng)濟(jì)衰退導(dǎo)致廣告投放減少。不過,NBC仍看好贏得的播放時段。而且,有機(jī)會推廣其秋季電視劇,也使得這些潛在的損失有所值。

????隨著與奧運會相關(guān)的投入增加,NBC希望自身也能獲得更多的宣傳,吸引來更多的眼球以及資金。而且NBC也不是傻瓜:它在溫哥華雖然虧了錢,但也意識到如今的觀眾觀看(NBC擁有獨家轉(zhuǎn)播權(quán)的電視、網(wǎng)絡(luò)和移動網(wǎng)絡(luò))比賽往往不是為了追賽事進(jìn)程,而是為了看某個體育明星??纯幢本W運會的收視排名就一目了然了:唯一一晚收視率能接近奧運會開幕式當(dāng)晚3,490萬觀眾的是“飛魚”邁克爾?菲爾普斯勇奪第八金的那一晚。當(dāng)然,觀眾們也可能是為了觀看女子團(tuán)體體操比賽,但如何解釋有3,220萬人恰恰就在混合泳接力賽開賽前切換到這個頻道上?菲爾普斯的粉絲們。著名單板滑雪運動員肖恩?懷特的例子也相似:在溫哥華冬奧會上,除了開幕式,懷特奪得男子U型槽冠軍那晚是唯一一個高收視率夜。

????當(dāng)然,近年來,電視也已注重講述奧運會運動員的個人故事——NBC Universal的亞當(dāng)?弗瑞菲爾德表示:“這種親近而私人的故事風(fēng)格來自于美國廣播公司(ABC)的魯伊?阿利奇,迪克?埃伯索爾在這里進(jìn)一步深化了這一模式”——像菲爾普斯這樣的全球偶像將這一模式發(fā)揮到極致。正是像菲爾普斯、短跑明星烏塞恩?博爾特、美國沙灘排球組合米斯蒂?梅-特雷納和凱莉?沃爾什這樣的明星吸引來了觀眾——也吸引來了錢。今年夏季預(yù)計會看到更多這樣的“生命中的一天”,美國游泳明星瑞恩?洛克特、體操明星肖恩?約翰遜等可能給觀眾帶來激動人心的感人瞬間。當(dāng)然,里約熱內(nèi)盧奧運會還會呈現(xiàn)更多的故事,但屆時需要有一位新的收視率冠軍來取代菲爾普斯(這位萬人迷將于倫敦奧運會后退役)的地位。

????譯者:早稻米

????Last June NBC spent a reported $4.38 billion to secure Olympic broadcast rights through 2020. That's a hefty windfall for the IOC, which gets nearly half its revenue from fees broadcasters are willing to pay (see chart above). Of NBC's big expenditure, $775 million will go toward the Winter Games in Sochi, Russia, and $1.2 billion to Rio de Janeiro in 2016. But the Peacock Network has learned the hard way that broadcasting the Olympics isn't a sure bet: It lost $223 million on the Vancouver Games in 2010, mostly because of recession-crimped advertising money. Still, the network loves the time slot wins, and the chance to promote its fall shows makes it worth the potential loss.

????But as the dollars associated with the Games go up, so too is there more hype, more eyeballs, and more money for the network, it hopes. And the Peacock is no dummy: even though NBC lost on Vancouver, it's learning that viewers now tune in (on TV as well as Web and mobile, where NBC has exclusive rights) not to catch a certain sport, but to see an individual star athlete. Just look at the Beijing ratings: The only night even close to the Opening Ceremony's 34.9 million viewers was a Michael Phelps night. Sure, they could have been coming for the women's team gymnastics, but how to explain the 32.2 million that tuned in just for the Smash Relay? Phelps fans. Shaun White gives a similar example: His men's halfpipe bid was the only night of high ratings for Vancouver, apart from the opener.

????Of course, TV has focused on telling intimate stories about individual Olympians for years -- Adam Freifeld of NBC Universal says, "The up-close and personal stories were borne from Roone Arledge at ABC, and Dick Ebersol expanded on the model here" -- but globally popular figures like Phelps have brought it to an extreme. It's people like Phelps, track star Usain Bolt, or U.S. volleyball duo Misty May-Treanor and Kerri Walsh, who bring the audience -- and the money, too. This summer, expect to see more of those "day in the life" clips about inspirational heartthrobs like Ryan Lochte or gymnast Shawn Johnson, and then, yes, even more of them at Rio de Janeiro, where a new ratings-happy head will have to grow into Phelps' place -- the fan-favorite is retiring after London.

掃描二維碼下載財富APP
国产欧美久久一区二区三区| 国产在线精品一区二区不卡| 国产精品无码A∨精品影院| 亚洲精品国产综合野狼| 无码中文字幕一二三区| 国产一级a在线观看免费| 四虎国产精品永久一区高清| 国产日韩欧美另类视频| 99久久国产精品无码| 国产成人一区二区三区视频免费| 97一级毛片全部免费播放| 亚洲av日韩av高潮潮喷无码| 亚洲综合色婷婷在线观看| 女人被狂躁C到高潮视频| 天天做天天躁天天躁| 国产精品亚洲产品一区二区三区| 无码视少妇视频一区二区三区| 97久久久久久精品无码毛片| 在线国产又粗又硬又黄大片| 亚洲成色www久久网站| 一级毛片不卡片免费观看| 日韩人妻一区二区| 中文字幕被公侵犯的漂亮人妻| 国产成人精品久久亚洲高清不卡| 久久久精品人妻一区亚美研究所| 亚洲综合欧美色五月俺也去| 又大又粗欧美黑人AAAAA片| 久久精品成人免费国产片| 国产精品一线二线三线有什么区别| 国产精品人人做人人爽人人添 | 色综合天天综合婷婷伊人| 成年免费a级毛片免费看无码| 一级视频亚洲视频在线观看| 国偷自产av一区二区三区蜜| 国产美女一级a在线| 偷拍激情视频一区二区三区| 人人狠狠综合久久88亚洲| 无码精品久久一区二区三区| 国产人成视频在线观看| 在线观看片免费人成视频播放| 波多野结衣高清无码中文字幕|