????即便是今天，女性在廣告界高管中仍屬鳳毛麟角，雖然中層管理人員中已有相當(dāng)多的女性。2011年Catalyst Census調(diào)查顯示，有幾家廣告和信息公司，包括麥格勞-希爾（McGraw Hill）、新聞集團(tuán)（News Corp.）和宏盟集團(tuán)（Omnicom Group）等都沒有女性高管。今年，美國最大的廣告行業(yè)協(xié)會(huì)——美國廣告公司協(xié)會(huì)（American Association of Advertising Agencies）的27名董事會(huì)成員中只有6人是女性。

????即便是在Catalyst研究中表現(xiàn)最好的維亞康姆（Viacom）和時(shí)代華納有線電視（Time Warner Cable）等公司，公布的女性高管占比也只略高于30%，約為財(cái)富500強(qiáng)公司女性高管占比14.1%的兩倍。

????相比之下，美國勞工統(tǒng)計(jì)局（Bureau of Labor Statistics）的數(shù)據(jù)顯示，2010年在7.1萬個(gè)廣告和推廣經(jīng)理職位中女性占比為2/3，廣告銷售職位占比近半（46%），營銷和銷售經(jīng)理占比也達(dá)到了43%。

????然而，據(jù)AMC的一位發(fā)言人稱，女性是《廣告狂人》一劇收視人群的絕對(duì)主力，在第四季所有觀眾中的占比達(dá)到了57%。

????令卡賈諾感興趣的是今昔客戶態(tài)度的相似之處以及劇情描述的辦公室羅曼史。她說：“我們可以看到，必須要說服，有時(shí)還需要引導(dǎo)客戶……去做正確的事情?！蓖瑫r(shí)，卡賈諾認(rèn)為，德雷柏能在酒吧里或上班乘車途中洞察人性，這種能力在當(dāng)今依然重要。“即便是有六英尺厚的資料……各方面的研究鋪天蓋地，我最好的點(diǎn)子還是來自于對(duì)人的觀察，就和劇中人物一樣。”

????對(duì)于劇中男女相遇的場景，最后或是在辦公室內(nèi)魚水相歡，或是海誓山盟，卡賈諾認(rèn)為也很真實(shí)。她說：“我和我的丈夫就是在辦公室相遇的。很多很多我認(rèn)識(shí)的其他夫妻也是因?yàn)閺V告行業(yè)才走到了一起。”據(jù)她透露，至少有30對(duì)夫妻在李?yuàn)W貝納相遇并結(jié)婚。當(dāng)年，她的丈夫杰瑞?卡賈諾的辦公室比她低了五層?！案褡娱g的設(shè)計(jì)幾乎已經(jīng)讓辦公室里的魚水之歡絕跡了。”

????劇中最有權(quán)勢的女性可能是至今還一直保守著德雷柏身份秘密的前妻貝蒂，也可能是掌管著秘書室的紅發(fā)女郎瓊，第四季她被擢升至高級(jí)行政職務(wù)——但薪水沒有漲。不過，當(dāng)今廣告界的很多女性更多地自比佩吉，這位干勁十足、由秘書半路出家的文案人員。

????“我想整個(gè)業(yè)內(nèi)，可能人人都覺得自己是佩吉，”洛杉磯72andSunny公司的戰(zhàn)略總監(jiān)凱利?肖弗稱?！拔覀儽仨氁浅ｎB強(qiáng)，不斷抗?fàn)?。她為求得認(rèn)可而抗?fàn)帯Ｋ娴姆浅？粗刈约旱墓ぷ??！?/p>

????至于唐?德雷柏，肖弗表示，她的廣告公司永遠(yuǎn)不會(huì)聘這樣的人，她更看重合作以及團(tuán)隊(duì)合作，而不是個(gè)人主義。而且，她說，他這種“受盡煎熬、迷戀青春的創(chuàng)意靈魂”在紐約更多見，而不是加州?！八谖覀兊难壑胁⒉簧衩亍?。

????譯者：老榆木

???Women are still a minority within many ad agencies' executive suites, though they are plentiful in the middle. Several advertising and information companies, including McGraw Hill (MHP), News Corp. (NWS) and Omnicom Group (OMC), had no female executive officers, according to the 2011 Catalyst Census. This year, only six of the 27 board members of the American Association of Advertising Agencies, the industry's leading trade association, are women.

????Even those with the best track records according to Catalyst's research -- Viacom (VIA) and Time Warner Cable (TWX) -- reported around a little over 30% women among top officers, about double the 14.1% female officers at all Fortune 500 companies.

????By contrast, women hold two-thirds of the 71,000 advertising and promotions manager jobs, nearly half (46%) of advertising sales jobs and 43% of the marketing and sales manager positions in 2010, according to the Bureau of Labor Statistics.

????Yet women made up a majority of "Mad Men" viewers, accounting for 57% of viewers in season four, according to an AMC spokesperson.

????Caggiano sees parallels between clients' attitudes then and now, and in the office romances depicted on the show. "Clients … have to be convinced and sometimes seduced into doing what is the right thing, as we see it," she says. She also holds that Draper's ability to grab insights and see human nature out in the world as he's sitting in a bar or on the train heading to work still applies today. "Even with studies piled six feet high … and research everywhere, I get my best ideas from watching people, the same as they did."

????She also sees truth in the scenes where guy meets girl, and they end up half-dressed on his office couch or saying vows of eternal love. "I met my husband at the office. Many, many other couples who I know met in advertising," she says, claiming that at least 30 couples met and married while at Burnett. Her husband, Jerry Caggiano, worked five floors down from her. "Cubicles have kind of put an end to that -- sex in the office."

????The most powerful woman on the show may be Draper's ex-wife, Betty, who has kept his secret identity to herself so far. Or perhaps it's Joan, the redhead who runs the secretarial pool and in season four was promoted to a senior administrative role -- without a pay increase. Yet many advertising women today relate more to Peggy, the perky secretary-turned-copywriter.

????"Industry-wide, I think everybody feels like Peggy these days," says Kelly Schoffel, strategy director of 72andSunny in Los Angeles. "You have to be really tenacious. You have to keep fighting. She's fighting for recognition. She really cares about the work."

????As for Don Draper, Schoffel says he would never be hired at her agency, which she says strives for collaboration and ego-less team members. Plus his type -- "tortured creative soul clinging to his youth" -- is more common in New York than California, she says. "He's been unraveling before our very eyes."