2012汽車業(yè)的異想世界
ALEX TAYLOR
2012-01-05
讀者諸君大可以保留自己對汽車業(yè)走向的判斷，認(rèn)為一切將回歸常態(tài)。本文提供的只是一些有趣的奇思妙想，僅供茶余飯后一樂。
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傳奇高管印度履新 ????曾任通用汽車（GM）、福特汽車（Ford）、克萊斯勒、寶馬汽車（BMW）和歐寶汽車（Opel）高管的鮑勃?魯茲很快就要慶祝自己的80大壽了。魯茲在汽車行業(yè)的打拼即將進(jìn)入第49個(gè)年頭之際，他選擇了加入印度領(lǐng)先汽車制造商Mahindra公司，擔(dān)任“真正的高級(jí)顧問”。魯茲表示，為了提升這個(gè)卡車生產(chǎn)商的品牌形象，他的第一個(gè)任務(wù)就是說服Mahindra開始生產(chǎn)像道奇“蝰蛇”（Dodge Viper）和龐蒂亞克的“索斯迪斯”（Pontiac Solstice）這樣的雙座跑車。 |
Management ????Soon to celebrate his 80th birthday, former GM, Ford, Chrysler, BMW, and Opel executive Bob Lutz marks his 49th year in the car business by joining India's Mahindra as a "seriously senior advisor." Lutz says his first task to raise the brand image of the truck manufacturer is to convince it to build a two-seater like the Dodge Viper or Pontiac Solstice. |
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