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IBM新掌門(mén)宣言:超越必然,再造自我

IBM新掌門(mén)宣言:超越必然,再造自我

Jessi Hempel 2011-10-27
明年初,IBM資深高管吉尼?羅曼提將取代彭明盛出任IBM公司總裁兼首席執(zhí)行官。任命剛剛宣布不久,她就接受了《財(cái)富》雜志的專(zhuān)訪(fǎng)。

????IBM公司(IBM)有了新掌門(mén)人。從明年1月起,長(zhǎng)期擔(dān)任高管的吉尼?羅曼提將取代彭明盛出任公司總裁兼首席執(zhí)行官。羅曼提已在IBM供職30年,20世紀(jì)90年代初曾與公司共同經(jīng)歷過(guò)九死一生的處境,因此,她可謂血統(tǒng)純正的IBM人。在彭明盛長(zhǎng)達(dá)9年、成就非凡的任期內(nèi),她曾與之緊密共事。IBM通過(guò)進(jìn)入云計(jì)算領(lǐng)域和商業(yè)分析領(lǐng)域?qū)崿F(xiàn)增長(zhǎng)的戰(zhàn)略中,她是領(lǐng)軍人物,并因此贏得廣泛贊譽(yù)。本周二晚上,羅曼提與《財(cái)富》雜志(Fortune)的資深撰稿人杰西?亨佩爾開(kāi)展了如下對(duì)話(huà):

????《財(cái)富》雜志:您上任后的首要任務(wù)是什么?

????羅曼提:因?yàn)槲乙徊糠致氊?zé)在于負(fù)責(zé)公司戰(zhàn)略,并且我已經(jīng)與公司同仁們共同制定出了現(xiàn)行戰(zhàn)略的,所以,你應(yīng)該不會(huì)對(duì)我的回答感到驚訝。我的首要任務(wù)就是要繼續(xù)執(zhí)行我們一起制定的戰(zhàn)略以及公司2015年規(guī)劃。我是制定這一路線(xiàn)圖的主要成員。

????《財(cái)富》雜志:彭明盛先生還會(huì)繼續(xù)介入嗎?

????他將繼續(xù)擔(dān)任董事長(zhǎng)。不管我請(qǐng)他幫什么忙,他都會(huì)伸出援手。

????《財(cái)富》雜志:您曾與彭明盛先生長(zhǎng)期共事,從中您學(xué)到的最重要的東西是什么?

????這個(gè)問(wèn)題問(wèn)得很好。對(duì)這個(gè)問(wèn)題我想過(guò)很多,我想,彭明盛先生教給我的最重要的教訓(xùn)可以引用他的一句話(huà)來(lái)概況:“超越必然?!保―on't accept inevitable.)我認(rèn)為這也是他任期內(nèi)留給整個(gè)公司最重要的經(jīng)驗(yàn)。這句話(huà)的意思是,必須不斷再創(chuàng)新、再創(chuàng)造。我覺(jué)得,這是他送給IBM公司最好的禮物,也就是公司不斷再造自身的能力。我們這個(gè)行業(yè)必須不斷開(kāi)拓新市場(chǎng)。我們目前推出的“智慧的地球”(Smarter Planet),商業(yè)分析和云計(jì)算服務(wù),都是新開(kāi)發(fā)的領(lǐng)域。它們都與開(kāi)拓新市場(chǎng)有關(guān)。

????《財(cái)富》雜志:展望未來(lái)我們會(huì)發(fā)現(xiàn),去年貴公司的競(jìng)爭(zhēng)對(duì)手中出現(xiàn)了一些重大變化,對(duì)IBM來(lái)說(shuō),到明年,這些變化中有什么是特別重要的,或者這種變化會(huì)讓貴公司有所變化嗎?

????不會(huì)。我們的戰(zhàn)略很堅(jiān)定,也很獨(dú)特。我們面向的是企業(yè)客戶(hù),而不是消費(fèi)者客戶(hù)。我們非常專(zhuān)注于高價(jià)值,致力于研發(fā)和創(chuàng)新。我們一直從長(zhǎng)遠(yuǎn)觀點(diǎn)看問(wèn)題。而最重要的或許是,我們一直致力于為客戶(hù)創(chuàng)造價(jià)值。

????《財(cái)富》雜志:與同行相比,IBM總是更強(qiáng)調(diào)長(zhǎng)遠(yuǎn)觀點(diǎn)。您提到了2015年路線(xiàn)圖,您是否已經(jīng)開(kāi)始著手制定2015年以后的路線(xiàn)圖?

????還沒(méi)有。我們目前正在努力實(shí)現(xiàn)2015年的路線(xiàn)圖。對(duì)我們來(lái)說(shuō),要實(shí)現(xiàn)這個(gè)路線(xiàn)圖,也還有很多工作要做。我們不了解的情況還很多。目前我們正為此全力以赴。不過(guò),真正深謀遠(yuǎn)慮的是我們的研發(fā)。我們正在開(kāi)發(fā)的項(xiàng)目都有更長(zhǎng)遠(yuǎn)的眼光,不管是海量數(shù)據(jù)、商業(yè)分析、還是超級(jí)計(jì)算機(jī)沃森(Watson)的商業(yè)化。我認(rèn)為這些才是我們與其他對(duì)手最重要的區(qū)別所在。

????《財(cái)富》雜志:貴公司對(duì)研發(fā)的投入會(huì)繼延續(xù)原有的水平嗎?

????當(dāng)然。十年來(lái),我們始終毫不動(dòng)搖地堅(jiān)持這一投入水平。投入是一回事,到底投在什么項(xiàng)目上則是另一回事。我們堅(jiān)持的是由業(yè)務(wù)推動(dòng)的(business-driven)技術(shù)開(kāi)發(fā)進(jìn)程。

????《財(cái)富》雜志:您的意思是?

????這就是說(shuō),不是為技術(shù)而技術(shù)。而是要開(kāi)發(fā)能對(duì)世界產(chǎn)生影響的技術(shù)。比如超級(jí)計(jì)算機(jī)沃森。我相信,在我們的有生之年,沃森將重塑全世界的醫(yī)療保健服務(wù)。

????《財(cái)富》雜志:“由業(yè)務(wù)推動(dòng)”是不是意味著,以比過(guò)去數(shù)十年來(lái)更快的速度將科學(xué)應(yīng)用到商業(yè)領(lǐng)域?

????這是其中一層意思。它還意味著,我們要贏得公司決策層以及以業(yè)務(wù)為導(dǎo)向的新客戶(hù)的認(rèn)同。比如說(shuō),首席營(yíng)銷(xiāo)官這個(gè)群體。我們剛剛宣布推出圍繞更智能的商務(wù)的新產(chǎn)品,這又是一個(gè)開(kāi)拓新市場(chǎng)的例子。很顯然,這個(gè)新產(chǎn)品的一大目標(biāo)客戶(hù)就是首席營(yíng)銷(xiāo)官,目前市場(chǎng)面向這個(gè)群體的服務(wù)最為欠缺。

????《財(cái)富》雜志:非常感謝您接受采訪(fǎng)。

????謝謝。

????譯者:清遠(yuǎn)

????FORTUNE -- IBM has a new chief. Longtime executive Ginni Rometty will replace Sam Palmisanoas president and CEO starting January 1. Having put in 30 years at the company and survived IBM's (IBM) near death experience in the early 1990s, Rometty literally bleeds blue. She has worked closely with Palmisano during his successful nine-year tenure, and she gets credit for heading up the company's growth strategy by getting IBM into cloud computing and the analytics business. Earlier this evening, Rometty spoke with Fortune senior writer Jessi Hempel:

????FORTUNE: What are your priorities going to be?

????Rometty: You're not going to be surprised given that part of my role is strategy and together with my colleagues we built the current strategy. My priorities are going to be to continue to execute the strategy we built and the 2015 roadmap. I was an integral part of building it.

????FORTUNE: Will Sam continue to be involved?

????Sam will continue as chairman. He'll continue to help me with, well, anything I ask him to.

????FORTUNE: Could you point to the most important thing you've learned from working with Sam?

????That's a good question. I've thought a lot about this and the biggest thing I think Sam taught me -- but I also think that he taught it to the whole company during this time -- can be summed up in a quote: "Don't accept inevitable." That means, you've got to keep reinventing. That, to me, is the greatest gift he's given IBM, this ability to continually reinvent itself. We're in an industry in which you constantly have to make new markets. That's what we are doing with Smarter Planet, analytics, the cloud. Those are all about making markets.

????FORTUNE: As you look forward, in the competitive landscape we've seen some big shifts among your competitors in the last year, is there anything that will be particularly important or does this change anything for IBM in the year to come?

????No. Our strategy is firm and is very different. We're enterprise, we're not consumer. We're very focused on high value. We're focused on research and development and innovation. We've taken a long view. And maybe above all, we are very focused on value for clients.

????FORTUNE: More than any other company in the field, IBM has always emphasized taking a long view. You talk about the 2015 roadmap; are you at work on a roadmap after that?

????Not yet. We're at work on delivering on that one. 2015 is still a long way out for us. There are a lot of things we don't know yet. We're hard at work at that. What does have a longer horizon, though, is research and development. We are absolutely working on things that are longer term there, whether that's big data, analytics, the commercialization of Watson. That to me is a very important differentiator between us and others.

????FORTUNE: You'll continue your same levels of investment in R&D?

????Absolutely. We've been unwavering on those for a decade. It's one thing to spend, the second thing is what you spend on. We're fixated on a business-driven technology agenda.

????FORTUNE: What do you mean by that?

????It means not just technology for technology's sake. It means technology that can have an effect on the world. Take, for example, Watson. I believe Watson will reshape healthcare around the world in our lifetime.

????FORTUNE:Does "business-driven" mean moving science -- more quickly than in decades past -- to commercialization?

????That is one manifestation. It also means that you're appealing to decision makers and new buyers who are business oriented. So, a chief marketing officer for example. We've just announced -- and this is another example of making a market -- a new category around smarter commerce, clearly one of the big target audiences is the chief marketing officer, one of the most underserved in the marketplace.

????FORTUNE:Thank you so much.

????Thanks.

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